Web development, and more specifically web design, is a growing and evolving field. The trends that it has seen over the two and a half decades since the first website was published have not only shaped the perception of its use but also provided aesthetic credibility and functionality at the same time. As a startup, you have to pay attention to details and do your best to be noticed and remembered. That’s why we have prepared the list of web design trends you should use to stand out.
Minimalism in web design means that you put an accent on the performance and speed rather than elements which will create disorder. These kinds of websites look simple, easy to navigate and are highly responsive. Minimalism in web design doesn’t make websites empty, but clean. The combination of letters and images must be in perfect accordance with one another. The contrast of colors is often used to attract the audience, while blank space is used to emphasize the elements of the website.
Websites like the one belonging to the Japanese product designer Mikiya Kobayashi or ETQ footwear brand are the excellent examples of how the motto less is more is used in the web design.
Websites start using fewer navigational options in 2016 and it continued through this year, too. The main menu is reduced to a smaller number of items since fewer options will save users from wondering off. This practical feature is great for smart devices and since more and more users access websites from their phones, it’s only fitting to make it easier for them and be aesthetically correct at the same time. For example, the navigational menu on the Villa Bellini Organic Vineyard website is so subtle that it doesn’t disturb the homepage or its effect on the visitor.
GIFs and animation became a very popular manner to express the sentiments on the Internet, so it’s no big surprise that web design started integrating them in the websites in 2017. With CSS and SVG they became tools to create distinctiveness and unique design elements. Experts believe that this trend will continue in the future due to the placing of more attention to the content of the websites. Namely, they help the message to be transferred and received more easily than images and videos.
Focus on Content
An overabundance of images, ads, popups, buttons and signing up forms has become tiring and annoying to users. In order to keep the audience, websites had to change the approach so that the visitors can get what they came for – the content. Any web design agency knows how important the content is, and if prepared correctly it can create loyal visitors and attract more attention to the website. This trend means that all the clutter needs to be removed from the websites and that design has to find viable solutions for their unobstructed integration in the pages.
Flat Design is Out
This is a period when designers want to show what they know through their creativity and ideas, and flat designs are not allowing that to happen. So little by little, some bold choices started showing up on the web design scene. They concentrated on showing off the appealing visual aspects of brands while still maintaining the quality of content and functionality. Instead of creating boring and unimaginative websites, the trend will bring uniqueness and individuality to each design and make them interesting and artful, as they should be.
You can use all or some of these trends. It all depends on your brand, purpose and target audience. Choosing the right tools when creating a website should be part of your marketing strategy and integrated into the main plans and activities. As a very unique and far-reaching marketing asset, a website can bring you more audience and help your business and/or services reach their conversion goals.