10 ways great design will transform your content marketing strategy

Our survey has revealed statistics that while marketers recognize the value of content, they don’t always know how to create and implement a strategy. 

We believe this is an excellent opportunity to provide a detailed refresher on the all-important strategy behind your content marketing campaigns, as well as some of the key elements to consider when doing so. Incrementors give local SEO services to marketers, that help them grow.

This comprehensive guide will walk you through all of the necessary procedures to guarantee that your content engages your audience, raises brand awareness, and drives organic traffic. 

Keep reading to know great ways that will help you transform your content marketing strategy.

What is a content strategy’s purpose?

A content strategy should aim to accomplish three primary objectives:

  • Promote brand advocacy and loyalty by engaging your present audience.
  • Increase brand awareness by reaching out to new users.
  • Ensure that your existing content sends the right message and corresponds to what your personas want to read and see.

Designing Content

Content creators may be hesitant to include design components in their material for fear of not having the appropriate design, which I understand because a single bad design can ruin otherwise excellent content.

Consider including your designer early in the planning process to help frame how design might help illustrate complicated concepts and enrich your text. Design elements can significantly boost the engagement of any material you provide.

You can include photographs, videos, artwork, infographics, and animated gifs in your post.

Any content you publish should strive to include design ideals as a standard.

Here are some ways that great design may aid your content while also achieving the above objectives.

1. Increase brand awareness

Being consistent has a strength. Using various design components, you must generate a golden threat across all touchpoints to improve the way your business and customers are regarded. 

On all communication and marketing items, your brand colour and typography must be used consistently.

2. Make a statement in the crowd

Content marketing is a crowded sector, with 91 percent of B2B organisations employing it and 86 percent of B2C marketers seeing it as a significant tactic for attracting clients.

With so much information being published every day, it can seem impossible to stand out.

Your ability to be unique becomes critical to your success. Only 30% of marketers produce their images, so incorporating distinctive and creative design components might be a great approach to stand out.

3. Stand out 

According to the Content Marketing Institute, content marketing is one of the key techniques for getting to customers for over 85 percent of B2C marketers and 91 percent of B2B organisations in 2020. As a result, there is a strong desire to stand out, and just a few marketers can do so.

Creating graphics that your audience wants to share will help you develop a strong brand and enhance your return on investment. The original design can aid in the success of your content and improve communication efficiency.

4. Content repurposing

There are over 113 different content kinds to organise your content marketing strategy around, and while it is impossible to incorporate all of them into one piece of content, using different design components is the greatest way to help you repurpose any piece of content quickly.

5. Improve customer perceptions

If your article is difficult to read, no one will stay long enough to see if it contains useful information. Innovative web designs, on the other hand, can be leveraged to give a one-of-a-kind consumer experience that makes a lasting impression.

Any outstanding design relies heavily on high-quality photography. Web pages and posts without any images, for example, receive 94% fewer views than those with at least one visual.

6. Make an impression that will last.

People can retain 65 percent of the visual content they encounter up to three days later, according to studies. People, on the other hand, only remember approximately 10% of the written stuff they’ve read after three days.

This indicates that the design components of your material are more likely to be remembered than the actual written information you’ve delivered.

For establishing positive long-term impressions, great visual aspects become vital.

7. Elicit greater participation

Engagement is better when content is well-designed and includes high-quality images. Including creative, striking photos will increase reader engagement as well as social shares.

Here are some fascinating statistics about the impact of well-designed social media posts on user engagement:

Posts containing photographs on Facebook have a 37 percent greater engagement rate.

Tweets having a visual aspect are 1.5 times more likely to be retweeted.

Infographics receive 3x the number of shares across all social media platforms.

Emails with visuals are preferred by 65% of people.

Cold emails have a conversion rate of 6x that of personalised emails.

8. Determine who your ideal customer is.

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Because 80 percent of marketers claim content developed for a persona is more effective, creating a comprehensive persona of your target customer is a vital stage in any content marketing plan.

This persona should include and explain to your team precisely who you’re developing content for. Engagement and conversions will suffer if your content does not resonate with your ideal audience.

9. Increase the value you provide.

A solid content marketing strategy emphasises how to add value to your clients and audience.

Focusing on customer success and offering value can boost brand loyalty and client retention, resulting in increased sales in the long run. Including visual design components in your material will boost the amount of value you deliver.

According to studies, people can follow visual instructions 3 times easier than textual instructions. This means that creating a video instructional or an original infographic to communicate product features or instructions is far more effective than writing a manual.

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10. Subconsciously increase sales

The subconscious mind is responsible for 95% of purchase decisions. Design elements that elicit strong emotions, such as strong colour selections and striking pictures, might influence the subconscious to make decisions that benefit you. 

Red is a vivid hue associated with passion and power, as shown in the guide above. Using this hue for purchase buttons on your website or adverts has been proved to enhance conversions by 34% by tapping into these emotions, according to studies.

Other colours might also stimulate subconscious purchasing decisions by creating a sense of urgency, a fear of missing out, or a sense of belonging.

Shiv Gupta is the Founder and Head of Growth at Incrementors. Incrementors is an Award-Winning Digital Marketing Agency that helps clients to grow their business online by generating more traffic, leads, and sales. Incrementors specializes in providing customized, tailored online marketing solutions highly specific to the needs of the clients.