If you own a business of any size, you almost certainly have a website to help you attract new clients. When business owners learn that their website isn’t generating any revenue, it’s always a huge shock and disappointment. Unfortunately, there are several typical causes for the failure of lead generation websites. The good news is that you can learn to remedy them so that you can continue to receive queries in the future.
Your Website Isn’t Well-Optimized for Search Engines
One of the reasons your website isn’t generating leads could be because people are unable to find it through Google. They may spot your website on a search link, but may not end up clicking on it. This either indicates that you didn’t do a good enough job getting folks to click over from the search engine listing, or the listing itself isn’t appealing enough. This holds true for Google Ads as well. If you have a reasonable number of visitors to your website but few or no clicks, you’re probably doing something wrong with your internet marketing. Meanwhile, did you know that your click-through rate is linked to your search engine ranking? It’s true. In reality, rank 1 receives 43% of all clicks. If you’re lucky, you’ll get roughly 4% of clicks by the time you get to the bottom of the page, around position 8. This is why optimizing your responsive websites for SEO is so crucial. Another reason your website isn’t generating leads or the business you want is because of this.
Your Website Is Taking Too Long to Load
When consumers browse the Internet, site speed is a crucial consideration. People tend to hit the back button and go on to the next site when it takes too long to load (10 seconds on desktop, 3 seconds on mobile). Visitors want a fast-loading page, so here are a few things to keep in mind when trying to improve page speed:
- To avoid your website slowing to a crawl, keep your picture sizes under 150Kb.
- Don’t try to save money by choosing a website hosting plan that doesn’t meet your needs. Otherwise, you’ll be giving your guests a poor experience, which will cost you a lot of money in the long run.
Your Website Isn’t Optimized for Mobile Devices
In today’s world, mobile traffic makes for more than half of all Internet traffic. Having a mobile-friendly page should not be an afterthought; it is a requirement for 21st-century business. Make it simple for people to browse your site no matter what device they’re using. They’ll go to someone else’s if they can’t view your site. Another thing to keep in mind is that people convert differently depending on the gadget they’re using. For example, if you have a long form that you want customers to fill out, desktop users may have no difficulty with the request, but many mobile users may leave the landing page right away. Offer an opportunity to email a link to these prospects to avoid losing them. It’s considerably quicker to send an email and then follow up later than it is to fill out a 10-minute form on a smartphone.
You Don’t Have a Well-Thought-Out Keyword Strategy
You understand the importance of keywords, but determining which keywords to use is a separate process (and talent). Knowing how to employ the proper keywords for your website in search engines is also a part of website designing services. To gain the benefits of a well-crafted keyword strategy, make sure you devote the necessary time and effort. If you don’t, you might not get the outcome you desire. But how can you come up with a keyword approach that works? Here are a few suggestions to get you started:
- Recognize your target market
- Identify keywords with the potential to convert
- Take into account the level of competition
Your Content Isn’t Keeping People’s Attention
You’ve managed to pique the interest of a potential consumer who is looking at your website. They look around, read your content and perhaps a few blogs, and then they leave. Lackluster content is one of the factors for the lack of leads. You must generate content on responsive websites that offers solutions and motivates customers to act. Even more importantly, your content must be more than merely educational. It has to be participatory.
Excessive redirection makes your links appear untrustworthy to visitors and can make indexing difficult for search engines. Update the links across the site after modifying or removing a page to reduce redirection to a single hop, or just update the link to the most recent position. Who knows where your prospects will end up if you don’t use a search engine!
Lacking Social Proof
What does social proof have to do with your website’s lack of leads? Actually, quite a bit. People who have already done business with you are referred to as “social proof.” It includes happy customers, testimonials, and possibly before and after images. It entails a greater, more active social media following. It also translates to media mentions, prizes, and accolades. As social proof, make sure this information is available on your website.
The Input Form on Your Website Isn’t Working
Have you put your lead generation and contact form to the test? It’s possible that they’re not working properly or that they’re being returned from the wrong email address. You should hire a website designer to test the lead form on a regular basis by sending a test email from several different email addresses and browsers.
Your Website Is Quite Old
It’s no surprise that your website isn’t producing leads if it’s outdated, with stale photos and dull content. Make sure your website is up to date, interesting, and optimized for lead creation. Updating your website with new designs and engaging content might help you generate more leads.
Your Website Isn’t Up-to-Date
Perhaps you’ve recently had your website redesigned, which is fantastic. However, you must remember to update your lead generation websites on a regular basis to have the best opportunity of attracting leads. Depending on your industry and how much you have going on, the updates can be daily, weekly, or monthly.
You can enhance trust, establish value, and eventually produce more sales and customers by taking the initiative and focusing on improving the experience your prospects enjoy with your website.