Unleash the Potential of Magento 2 for ECommerce Web Development

PHP based frameworks are the go-to choice for websites and applications due to its exceptional database handling, vast plugin availability, numerous extensions for third-party apps, and easy management. Frameworks like Joomla, WordPress, or Drupal are good for several purposes, however, when it comes to developing comprehensive shopping cart websites, there is no match to Magento. With Magento ECommerce Development, retailers and brands get access to next-gen features and powerful tools in marketing, SEO, and catalog-management.

As per a report from Tech Data, around 9.3 percent of all lifestyle stores are built on Magento 2 and around 5.3 percent of ECommerce websites are on Magento 2.

Magneto’s share in the online marketplace development can be attributed to its features such as – easy management of layout, interactive design, better production view, cross-sale features, real-time recommendations, admin navigation, and more.

Both Magento 1 and Magento 2 offer a wide range of features however, Magento 2 is slightly better due to its support for progressive web apps, faster check-ins, enhanced security-based features and various other enhancements. 

If you are looking to onboard an eCommerce platform or are looking to migrate to a holistic and high-performant platform in  the near future, consider the following points in favour of Magento 2:

 1. Enhanced Performance Parameters

With Magento 2, the server responds to user requests within the blink of an eye increasing the user experience and reducing cart abandonment. There are numerous enhancements in Magento 2 that makes it a great eCommerce development platform:

  1. AJAX Cart– By using AJAX Cart, a user can add items to the shopping cart without having to reload the entire page. With this, businesses get improved conversion rate and ability to offer consistent user experience. 
  2. Improved Cache– With Magento 2, developers leverage HTTP accelerator and varnish cache that allow them to cache the records making product information editing super easy.
  3. Hosting– Magento 2 allows businesses to host storefront on multiple servers, ensuring efficient handling in cases of higher traffic.
  4. Composer– It is a dependency management tool that allows businesses to reuse third-party libraries without tying up the source code and helps in reducing major extension conflicts.

2. Checkout Optimization

Checkouts are an important factor for converting prospective users into customers. In the absence of easy checkouts, businesses face cart abandonment that affects their conversions. However, with Magento 2, developers are able to improve the checkout process. Unlike Magento 1 that had a six-step checkout process, Magento 2 only has a two-step check out process.

The checkout process in Magento 1 consisted of checkout method, billing information, shipping information, selecting of shipping method, payment information and in the end the order review which was quite a time-consuming process. With Magento eCommerce development, developers can offer a way for users to opt for the guest checkout option without having to register hence speeding up the process. 

Also, Magento 2 offers dynamic shipping rates. Businesses can now set up shipping rates according to geographical location and adjust it based on country, state or postcode allowing them to make changes as desired.

3. Improved Indexing and Toolkit

Indexing is a process that enhances the query processing speed and also impacts the performance of an eCommerce website. With Magento 2 businesses can leverage the indexing feature and create index tables which can then be updated regularly. 

If you have a website that requires a large number of product updates on a frequent basis or if you run a lot of promotional offers then ask your Magento Web Development Company to leverage the latest version of it that is Magento 2.3.4 or above (for future purpose) as it has better indexing capabilities.

Additionally, Magento 2 offers a great toolkit that enables business owners to make their custom store settings. The toolkit helps in optimizing web page loading speed, enhances database flexibility to handle peak loads, improves SEO, and facilitates developers to make custom changes in the backend.

4. Higher Compatibility

The Magento 2 platform is compatible with PHP frameworks like Zend, CodeIgniter, and others that make development much easier. Due to this, developers can integrate third-party applications, tools, cloud services, etc. into eCommerce websites/apps without any difficulty. 

Moreover, unlike other eCommerce platforms, Magento offers extensive database support as it works well with Oracle, MySQL, and Hadoop. For instance, with Hadoop, an eCommerce development company can provide real-time insights and faster data migration. Also due to hundreds of themes, modules, widgets and extensions, businesses can get eCommerce web solutions that are scalable, efficient and fit all screen sizes.

Key Takeaway

Magento 2 offers various tools for customization, database handling, marketing, and catalog management in eCommerce websites. Its powerful features of automatic updation, increased compatibility with frameworks and databases, mobile-friendliness, advanced SEO support, and fast data export/import makes it a desirable platform to choose for eCommerce development.

If you are looking to migrate from Magento 1 to Magento 2 then the project duration for migration would depend on the amount of customization in your previous web store and also on the capabilities of your Magento Development Company.

Whether you are upgrading to Magento 2 or you are looking to migrate to it, Magento is a great choice for eCommerce development and its easy maintenance and simple customer management features make it an even more desirable option for businesses worldwide.

Devansh with a stint of over 20 years has steered fast growth and has played a key role in evolving Damco’s business through broad strategic insights in emerging technologies (like Cloud Native, Machine Learning, Robotic Process Automation, Blockchain and IoT) and novel product offerings. He is responsible for thoroughly understanding complex end-to-end customer solution needs and make most suitable solutions and approaches. He has a proven track record of creating differentiated business-driven solutions to help our clients gain a competitive advantage.