Instagram is one of the most well-liked social media outlets in the world. So, it is common for businesses to use this platform to promote their products or services. Hundreds of thousands of people are using Instagram every month. More importantly, it is free to use. However, some marketing pitfalls should be avoided when marketing through Instagram.
One of the most common mistakes that you can make is to leave your account in a private setting. It would be harder for some people to view your posts if they are not public. They would have to wait for your confirmation before they could look at your posts. The time that they wasted waiting for that acceptance could probably make them less interested in checking back your profile. So, remember to make your account open to the public to have more views.
Do not post random stuff
Your Instagram profile for your business should only contain business-related posts. Even though Instagram is a social media outlet and you want to be “social” with your followers, it could make you look unprofessional. If you’re going to post personal things on Instagram, create your personal profile so that your other followers can follow to see your personal side. Before posting something, think of what message this would send to your followers and whether or not they care about it.
For example, you are a car dealership. You could post a lot of pictures of cars in your showroom or garage. Posting something like a picture of a cat is not helpful for your business. It also might annoy your followers that they are getting a post about a cat from a car dealership profile.
Go for quality rather than quantity. Keep your business profile clear and concise, as this will create more meaningful likes or views concerning your business.
Posting low-quality photos will make your business look unprofessional. Since Instagram encourages users to edit, resize, and filter images for better quality, JSMM-VBM Social Media Marketing in Miami beach believes that the audience is expecting the same standard. Followers will judge you depending on the quality of your posts. If you post a blurry image, people might think that you do not care about your business.
If people see high-resolution photos in your profile, they will automatically assume that it was done by a professional and that’s what your business should be too. Don’t forget to check the background also before taking a picture!
Grammatical errors or spelling mistakes can make your company look unprofessional too. Make sure that every word in the post, from the photo to the caption, is proofread before posting it. There are tools or websites that you can use to check if everything is correct.
Engage with followers
Your followers are what keeps your business going. So, it is beneficial for your company to engage with your audience. Understand their wants or needs, and why they follow your business. Recognizing the common traits or preferences of your followers can significantly benefit your business. To know your followers on a personal level, follow them back when they follow your account.
Just check what kinds of people they are like to know what they want or need. But, the most basic way to engage with your followers is by responding to their comments on your posts. This way you could build a community with your followers.
Engaging with followers would be very beneficial to your brand because your fans would talk about your product or service with other people. Also, your posts will have more engagements.
Spend on ads
These big name social media outlets provide really effective advertisements. They are able to specifically target audiences which have an interest in your product or industry. Spend the right amount of money depending on your business’ financial capability.
Look at analytics
Social media outlets are great for giving business-owners numbers that could help them improve on how to use their platform more efficiently and effectively. Keep track of what your consumers want from you. Do they want more posts from you? Do they engage more during daytime? Try to test these things out by posting at different times during different days.
These things can help you post effectively by knowing how many times you need to post in a day and at what times. You would save time by just doing the right amount of work necessary to market your product. It is crucial for businessmen to manage their time correctly to avoid being busy during a critical moment if ever a problem arises or merely wasting your time and effort for nothing.
Even though Instagram is one of the most visited social media outlets in the world, if you do not use it correctly, you might end up just wasting your time, money, and effort if you are doing it wrong. Always plan before doing anything and learn how to react to what your followers are telling you.