If you have a business blog on your website, there are many advantages you can encash with it. You can check out some giant companies and you will find a well-crafted and updated blog pages on each of their websites.
Regular blogging not just helps users to get updated with the latest news, offers, and updates from you, it also helps search engine crawlers to rank your website high. Even Google suggests you add new blog posts regularly on your business blog to get superior SERPs.
Furthermore, users will find it more authentic approach to connect with the company rather than other sales ways.
Now, let’s talk about conversion rate and website traffic. If you are a small business owner, how can you get more relevant traffic and conversions to your blog? Here, influencer marketing can help you out.
What is influencer marketing?
Influencer marketing is one of the most successful and cost-effective strategies to gain more traffic on your blog. It is gradually making its mark in the digital world and it is more relevant, authentic and trustworthy way to gain more users.
Great influencers can really carve a niche for your small business by attracting more genuine users who are seriously interested in your offerings. Even people can rely on them easily as they are authoritative in the digital world. If you add the influencer marketing strategy in your online marketing campaign, you are sure to get good and satisfying results. It can improve your brand presence and also can enhance your audience engagement too.
Here is a list of tips that might help you to implement a right and relevant influencer marketing strategy for your small business.
Determine Your Influencer Marketing KPIs:
First of all, you need to determine your Key Performance Indicators to start with. It will help you to make your priorities straight and also It will help you to test your campaign success and set goals right. You need to ask some of the questions to yourself before you proceed:
What do you want to achieve with your Influencer Marketing campaign?
How much traffic am I expecting with the campaign?
The number of platforms I want to use for this campaign.
Once you are clear about your expectations, you will find it much smoother to implement the strategy.
Decide Your Budget:
It is also an important thing to consider in advance when you want to start your Influencer Marketing campaign. There are some factors that might affect your budget.
Make a list of industry experts you want to approach. Check out the fees they charge for such campaigns and it will make things easier for you. Some influencers might need a backlink from your blog and might not charge money for it. Discuss in details with the influencers and make a budget accordingly.
Micro Influencers Or Macro Influencers:
Micro influencers are those who don’t have large followings, but excellent engagement. In your initial days, it might be a good strategy to hire such micro influencers rather than approaching those macro influencers who charge so high.
Micro influencers will generally write your product reviews, tweet your blog articles or promote your brand online with a link to your sign up page.
If you are on a tight budget, you can get similar engaging results even by contacting with such micro influencers too.
It is not cool to spend your money on the influencer who don’t have a good reputation in the digital world. It will be a total waste of time and money and it might jeopardize your brand too. Check out whether the influencer you have hired has a good reputation or not.
Know The Influencer’s Audience
If you really want to improve your brand’s awareness and visibility, you need to know the actual audience of your influencer. It should be relevant to your brand. You can go location wise and hire local experts who can promote your brand locally. If you are offering something to health and beauty, you need to hire influencers who focuses on such business niches.
If you end up choosing a right influencer who has a right audience for your brand, you will see excellent outcomes in just a few days of the campaign.
Using Different Social Media Platforms:
Request your influencer to use different social media platforms for your blog promotion. Choose social media platforms where your target audience resides. Even you can come up with discount offers, schemes, giveaways and other promotional offers to lure them.
Monitor Your Campaign And Measure Performance:
It is very important to check out where your campaign is going. Take out some time to measure its results to ensure that you are going in a right direction.
Get started now!
Do a research and check out good influencers who can help you to promote your brand in a right and authentic manner. Approach them with your offerings and start now!