Tips For Producing A Memorable Small Business Event

Organizing a well-planned and attended business event that turns out to be a complete success is no easy feat, by all means. It doesn’t matter if you’re a large, multinational corporation, or a small company that’s just starting out – it’s equally important to have these events more often than not.

In case you’re wondering – Why? and you fail to grasp the meaning and the overall importance of these happenings that everyone’s insisting on – the reason is quite simple: those big businesses and corporations also had their beginnings. Their success didn’t happen overnight, in most cases.

So, in order to achieve that level of prosperity, it’s advisable that you follow their footsteps. And one of the common denominators of all big companies in the production of unforgettable, significant and catchy business events. It doesn’t matter if it’s a seminar, conference, or a customer appreciation day, here are the tips for making these events feel unique and special.

Target The Right Audience

This is the first, and probably the most crucial step. By targeting the right audience you’re not only making sure that the people who come to the event will feel comfortable, but you’re also setting the ground for creating the really memorable event. Who’s going to truly remember the gathering if they aren’t interested in what’s happening there? No one’s going to talk about it afterward if the audience wasn’t targetted well enough.

People are those who are responsible for creating that much sought after buzz. You can’t expect any tweets, Instagram or Facebook posts if the crowd is disengaged. And it’s much easier to occupy, attract, or involve the audience if they’re fully interested in what’s taking place at the event.

No Room For Randomness: Set The Clear Business Goals And Purposes For Holding The Event

Before even telling anyone outside that you’ll be holding this event, you need to have the goals and purposes thought through in advance. If you don’t do this, you won’t even know which audience to target. They are the most important factors and the ones that are going to judge the happening based on the company’s clear vision of the happening itself.

There isn’t any room for randomness – you can do everything else perfectly, but if people sense that the purpose of their coming is rather vague and indistinctive, they’ll leave with the suspicious feeling. Just remember that you’re not throwing a party here and don’t forget to remind everyone why they’re there in the first place.

Thoroughly Execute The Plan

Once you’ve made sure that everyone can understand the meaning of the event, it’s time to execute the set plan. The most important thing here is to get everyone on the same page. The employees have to know and respect their duties.

It doesn’t make any difference if you expect ten, a hundred or a thousand people, your approach needs to stay the same throughout the whole period. Be sure to remind everyone that there’s no room for error, but be flexible and avoid panicking at the same time.

Be Prepared For Everything – Know The Venue Like The Inside Of Your Pocket

Even the fact that you can’t be prepared for any possible scenario counts as being prepared. You want to act naturally and accordingly to anything that might happen. It all starts with you – as a company’s leader or a manager, being calm and collected will give the rest of the crew the much-needed confidence that they can handle anything unforeseen.

With this in mind, you want to know the venue like it’s your own home. Ideally, you’d want to avoid any kind of emergency, especially if it’s a big gathering. You want all the exit plans being thoroughly looked in advance. Make sure to set up crowd control barriers that are going to keep everything in order. You want every visitor to feel not just safe, but also like you have things under control. You can’t possibly expect to create a memorable event if the place suddenly gets overcrowded and no one knows in which direction to proceed.

Based on the expected attendance, you should also maybe consider hiring a professional security team that’s going to keep things in check. Whether you opt for this or not, it’s still advisable to make some kind of back-up, security plan which you can turn to in case something goes wrong.

Take Care Of The Marketing Side

We really can’t stress out enough the importance of good marketing for these happenings. Good marketing strategy is everything. When you feel like you’ve done enough marketing, it’s time to do some more.

Feel the audience’s pulse before the event. Engage the people on social media, make them talk about the event. Create the necessary hype around it and make sure to live up to everyone’s expectations.

Try And Do Your Best

You need to be at the top of your game when the event actually starts. The way to ensure this is to practice, practice, practice … and then practice some more. It’s a tremendous amount of pressure, but you have to step up here. Don’t be afraid of a challenge, but look at it as the unique opportunity to show everyone that your company is ready to grow and progress.

Try to act energetic, but not overly enthusiastic. You want to ooze with optimism and confidence, but you don’t want to force things. It’s imperative to feel the audience and the entire atmosphere and act accordingly.


Although this list is bound to be inconclusive, as there are many good tips for how to make an unforgettable small business event, we feel like we’ve managed to give you a general idea of what’s crucial when organizing these sorts of happenings.

Make sure to target the right audience and know the exact purpose and the things you want to achieve with this event. You also want to thoroughly execute the set plan, and ensure everyone’s on the same page. Another pertinent thing is to know the venue in advance, so you can do all the necessary things to make everyone feel good and safe. The last two things, but not least, are taking care of marketing and doing your best when the event day comes.

Lucas is a business consultant and editor in chief at Besides that, he has a passion for writing. Doing his research, exploring and writing are his favourite things to do. Besides that, he loves playing his guitar, hiking, and travelling.