A sleek and well-made logo can make a big difference to your business. Good logo design informs your audience about your brand and assures them that you’re a professional company, all with the use of clever and subtle messages.
Whether you’re a new business or an established one looking to update their branding, a well-designed logo will tell your audience that you appreciate the detail and quality service. Your logo is often the first reference point for clients, which means that it needs to represent your business in the best way possible. This is a big task for such a small space, which is why when it comes to logo design, it’s important to get the finer details just right.
Find Your Angle
Before you start designing your logo it’s best to have a clear picture of what your brand’s personality is. This is the aspect of your business that makes it unique or gives it a sense of identity. To help discover your brand personality, try asking the following questions:
- What beliefs were your business founded on?
- What are the three words that best define your business?
- What does your business do better than others?
- What type of people are you targeting with your business?
Answering questions like these will help you to define the strengths of your business, which you can begin to communicate to your audience through your logo design.
Once you’ve figured out what you want to say to your audience, the next step is to get creative with how to say it. Thanks to the multitude of digital design tools available on the internet, you can dive straight in and start creating your logo in minutes.
One of the most popular online options is Canva. Canva is a browser-based tool which lets you create a wide range of designs with a simple and easy-to-use interface. Best of all, it’s free. For those who want something a little more powerful, paid options such as Adobe InDesign or Photoshop can also perform well.
While online tools will help you create your logo, you might find it more effective to experiment with designs on paper first. Brainstorming with some coloured pencils will let you tap into your creative genius without feeling limited. Once you’ve figured out a clean design, you can take it back to the computer to make it a reality.
Choosing the Right Colour
Having the right colour scheme for your logo can make all the difference. Colour is such an important part of branding that companies have even been taken to court over it. The colours in your logo can eventually come to represent your business itself and should be selected with care.
Colours are powerful signals which evoke different feelings and emotions. Even subtle differences to the brightness or shade of a colour can send a different message, which is why colour consistency across your branding is so important.
Printing Your Logo
Consistent colour across your business branding can have a big influence on audience impressions. If the colours on your business card, website and promotional material are different shades, it will look like a cheap and failed attempt at branding, removing a lot of credibility from your business efforts.
Achieving colour consistency is an important process and can take two different methods from digital to print. Print uses a mix of cyan, magenta, yellow and black inks to create colours. Digital screens instead create the appearance of colours by showing different levels of red, green and blue light. The difference between these two methods can make colour matching and consistency a challenging process.
For printed promotional material, the most effective method for high-quality colour is ‘offset printing’. This method uses inked plates to apply colour to a material, rather than cheaper methods which spray toner directly on the page. Offset printing provides a higher quality product and is also more cost-effective than other methods for large quantities.
Having a professional and richly coloured logo means that when it’s time to promote your business, you’ll be proud to have it represent your brand. What are some of your favourite logo designs? Let us know in the comments below.
Words from Author
This article was written by Daniel Defendi who recommends G Force Printing in Perth, the experts in quality colour printing. You can catch him on Google+ to discuss this piece.