From being an online platform for people to publicly share their thoughts and feelings to becoming a powerful digital marketing tool, indeed, blogging has come a long way since it first started in the late 1990s. Today, it has grown to be a medium for millions of companies worldwide to reach a wider audience, including SEO reseller agencies.
Why you need a company blog?
“Content is King.” This is the reason your company needs a blog.
The more relevant and useful your blog posts are, the more it can help increase your company’s online presence.
Improve your SEO efforts.
When the Google Panda update was rolled out, the search engine giant put more emphasis on on-site content, which makes visitors stay longer on a website. If the bounce rate is high, Google considers the site to have poor quality content.
By providing fresh, targeted content through blog posts that provide useful information to users, your site will rank higher on the search engine page results (SERPs).
The more content that provides valuable information you have on your site, the more pages will be indexed by search engines, improving its organic search visibility. In return, it increases website traffic, improving your site’s Google ranking.
Humanize your brand.
Blog posts allow your company to touch on certain subjects that matter to your target audience. You’ll be able to share your thoughts and insights on certain issues and concerns, humanizing your brand in the process.
An SEO reseller business can write blog posts that answer common questions about the services they offer. Writing about how important search engine optimisation is, for example, helps convince other companies to hire the company to do their SEO for them.
In a way, blogging will provide businesses to share their voice, show their personality, and build up trust.
Increase traffic through inbound links.
Backlinks still play a crucial role in improving a site’s position on Google. High-quality content can attract backlinks from authority sites.
If you have blog posts, say about SEO reseller services, that provide relevant information to users, you’ll rank higher on Google. The more website traffic you have, the more authority it will gain. When that happens, other authority sites will be more than willing to exchange links with you.
What do you get out of backlinks? Inbound links can direct readers from other sites to your website. This is an organic way of increasing traffic to your pages.
Boost social media marketing efforts.
A lot of companies, including those offering white label SEO services, post other people’s content on their social media accounts. This is a great way to increase engagement.
But wouldn’t it be better to be sharing your own posts?
Aside from showing your business’ personal side, blog posting will also be an effective way to increase traffic to your website.
You can also share your blog posts through your newsletters. Readers appreciate useful content, so they will be more than willing to explore the rest of your site or take a desired action through your posts.
Grow your following.
Once there are a good number of people who are aware that your site provides good quality information about relevant subjects, your site and brand will become an authority. When that happens, users will see your site as one that’s worth following, generating more traffic to your site.
Creating content for your own blog increases traffic to your website. But if you want to have more exposure to a relevant audience, your company should also consider guest posting on other blogs.
Why should you start guest posting?
SEO reseller companies that engage in guest blogging on other websites will be able to better their inbound marketing strategy.
Gaining more following on your website through guest posting can also generate more revenues for your business in the long run. This is because the more people visit your site, the more chances you’ll have of making a sale.
How does guest blogging work?
Know your market.
To be on top of your game, you need to know who your market is. Keep in mind that you’re writing for a specific group of people to answer a specific need. Research on the right kind of people to target. That way, you can be sure that they are already looking for the kind of content or information that you can provide.
Knowing your market well will help you reduce the risks. Researching will help identify the things that your target audience is actually looking for in a product or service.
If you are an SEO reseller company, for example, you’ll know which websites your target market usually visit. In other words, the better you understand your ideal customer, the better the content you’ll be able to provide.
Identify a target goal.
What exactly do you want to achieve with your guest blogging?
Do you want to generate more leads?
Use guest posting to grow your own blog through backlinks. Links from other authority sites will increase traffic to your own site. As a result, you’ll have more leads. And by creating good quality content about your SEO reseller program, for example, you’ll be able to convert these clicks into sales.
Write engaging and relevant topics.
In order to entice visitors of the blogs you guest post for into clicking on the links to your own site, you have to create interesting and helpful articles.
Don’t know what to write?
One simple way to determine an awesome topic is to scan through the archives of the blog you want to write for. Find a great topic that you can improve or write from a different angle.
Build a relationship with the blog owner/editor.
Once you find a good number of excellent websites/blogs to guest write for, you’ll want to start reaching out to the owners or editors. Remember, the good ones can only accept a few guest posts per month. This is why you should build relationships with them first.
Start by getting to know the site first. Unless you’re already a follower, you need to invest your time in knowing what they are all about. Then, leave relevant and engaging comments on their existing posts, whether on social media or their blogs. Be sure not to look spammy, though.
Once you’ve had a few interactions between you and the site owner/editor, send an email showing your appreciation for something that they published online. You may do this a couple of time before pitching your guest post idea.
After you’ve established rapport with the owner/editor, you can then pitch your proposal to guest post. Keep your email short and concise. Keep the tone professional and enticing without sounding too salesy.
Saving Yourself from All That Trouble
Guest posting can be a tedious task. But, you can save yourself from all that hard work by using a white label SEO company to do it for you.
SEO resellers can take some of the burdens of your business by providing services that help improve your Google ranking. This means that you can enjoy the benefits of an optimized business website without having to deal with hiring additional employees or spending money on training the existing ones.