Major Challenges eCommerce Businesses Face on Their Long Journey to Success

The number of digital buyers continues to grow by leaps and bounds, with the forecast to hit the 2.14 billion mark in 2021. Willing to get a piece of that pie? Be ready to take bold steps into digital and address all the roadblocks on the way to enticing customers into your sales funnel.

Low Customer Satisfaction Rate

Customer satisfaction is a major benchmark for gauging your business success. The higher its level, the lower the rate of shopping cart abandonment.

To make clients happy, start with optimizing your eCommerce platform for usability. Take into account ADA and WCAG accessibility guidelines as well as the peculiarities of cross-platform app development to ensure smooth e-store navigation on any device.

Show customers you’re always focused on what they need with eCommerce development solutions that enable round-the-clock support, personalized virtual assistance, computer vision-fueled product discovery, AR-enabled try-ons, location-based suggestions, and more.

Dispersed Data Silos

As your eCommerce business grows, so does the volume of data you have to deal with. To effectively manage disparate, heterogeneous data generated from your e-store, CRM, product information and inventory management systems, as well as external sources, you’ll need an AI-powered data management system.

Such a solution will enable you to synchronize all available data sources, handle data variety (such as format, structure, and size), and transform raw data into never-before-seen insights. It can be customer behavior models, product trend forecasts, and other information helping enhance client targeting, improve service offering, and drive more sales.

Costly Downtime

Black Fridays and Christmas shopping frenzy work great for driving more revenue. But there’s a flip side. The more shoppers visit your e-store, the higher the outage risk is.

To easily withstand customer rush, consider migrating your eCommerce platform to the cloud to be able to scale it up and down based on real-time demand. One more way to deal with peak seasons is to embrace the power of content delivery networks. CDN setups will help you optimize content delivery in terms of quality and time, improving shopping experience on a global scale.

Data Breaches

A staggering 80% of payment card-related investigations account for eCommerce data breaches, which boils down to the fact that security is still a real bottleneck to seamless customer experience.

To protect shoppers’ financial data, ensure strict compliance of your e-store with PCI DSS. This includes installing and maintaining firewalls, using encryption, ensuring robust identity and access management, performing regular testing and updates of your eCommerce software, restricting virtual and physical access to financial data, as well as establishing comprehensive disaster recovery plans and information security policies.

If you want to go the extra mile, leverage advanced ML algorithms to proactively manage financial risks and early spot suspicious activities.

On a Final Note

High customer satisfaction is like oxygen — nobody survives very long without it. And given the harsh competition in the eCommerce arena, making clients love your brand is no walk in the park. To increase customer acquisition and retention, focus on optimizing your online shop’s look and feel, tailoring personalized offering, scaling your e-store to a growing number of shoppers, and securing user data.

Author
Yana Yelina is a Technology Writer at Oxagile, a provider of software engineering and IT consulting services. Her articles have been featured on KDNuggets, ITProPortal, Jaxenter, Singularity Hub, and Datafloq, to name a few. Yana is passionate about the untapped potential of technology and explores the perks it can bring businesses of every stripe. You can reach Yana at yana.yelina@oxagile.com