Influence of AI on Mobile Application Development Companies

How AI-powered mobile apps have revolutionized all mobile app development companies in a positive manner.

Be it, chatbots, virtual assistants or automatic cars, AI is set to revolutionize the face of mobile app development companies. No doubt, the current buzzword in the market is artificial intelligence. In fact, numerous companies worldwide are investing their time, efforts and money into AI technology. Also, the impact of Artificial Intelligence on mobile app development companies is tremendous.

Yet, why is AI integration needed for mobile app development? How will AI change app development in a positive way? Are AI-powered mobile apps benefiting people?

AI and Mobile App Development 

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According to the latest report of Statista, Deloitte conducted a global consumer survey and found that 65% of smartphone owners across sixteen various developed markets have used machine-learning applications in the past.

Now, one may ask how machine-learning applications are related to AI. In fact, Artificial Intelligence and machine learning work hand in hand. All smart things, including smartphones, smart homes, and smart cities use both of these technologies. These machine-learning applications use predictive text and route suggestions. Thus, they make our mobile experiences more convenient and personalized. Yet, there is an improvement in algorithms, hardware, and underlying data-sets. This can give rise to the possibility of AI-infused services to have a brighter future.

 The following chart is a result based on Deloitte’s findings. It shows that predictive text is the most used application involving machine learning. However,  most people remain unaware of the Artificial Intelligence feature of such functionalities.

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 It is clear that the business world will turn towards Artificial Intelligence. There will definitely be various significant changes in the industrial world soon. Though AI will bring the next revolution in various business verticals, the most significant change is in the mobile economy. So, let’s take a detailed look at how AI will transform the mobile market.

How has AI affected mobile app companies?

Artificial intelligence has definitely affected mobile app development companies in many ways. In fact, there are several advantages of AI that your company can consider. This will also help your team to make an informed decision of AI integration in your mobile app development process. So, let’s know more about how Artificial Intelligence has influenced mobile app development companies.

Better user experience and engagement

According to Statista, the installed base of the Internet of Things will be reaching more than 30 billion connected devices by the year 2020. This means that there will be a higher demand for AI apps to control these IoT devices.

Image result for google revenue over timeIn fact, app development companies must consider adopting Artificial Intelligence (AI). This is because there has been an overwhelming growth in the Internet of Things (IoT). This is because more and more people are using mobile now. Users are more interested in using different connected devices. These can be sensors, TVs, more interesting watches, phones and computers that complete simple tasks. It is clear that customers are preferring the convenience. They don’t want confusion due to the use of multiple devices.

Also, AI can help in providing users with a single interface for connecting with every connected device on any network. Voice interfaces can help users to get what they need from their system via easy commands. Besides, mobile application development companies have benefitted a lot by virtual assistants too. The AI facilities can provide users with intuitive ways to interact with their apps.

Improves navigability and convenience

App development companies always want to provide a seamless experience to their customers. Well, deep linking features can help users to navigate through apps without launching them separately. These features include Facebook App links, iOS URLs, and Android intents.   Moreover, intelligent voice interfaces also help to harmonize the whole navigation process. For instance, the popular Starbucks AI-powered app, allows its users to place an order by speaking the product they want.

In fact, voice integration can transform the whole face of app development companies. Also, it has become vital for app developers to integrate many features. These include image recognition, voice recognition, and app localization too.

Enhanced marketing techniques

Well, Artificial Intelligence plays a vital role in the app marketing scenario nowadays. From behavioral patterns of customers to market trends,  AI can help in providing real-time and detailed demographics. This actually cuts down the efforts of marketers in collecting data. It also minimizes the chances of errors. Further, it enables marketers to make marketing strategies with a futuristic approach too.  This helps in improving the conversion rates and sales.

Thus, investing in AI will increase in the near future. Even the statistics prove this fact. As per a Gartner Research, almost 30% of companies will use AI for sales by 2020.

Used for daily application

Those days are not far when everyone will have a robot for various day to day activities. In fact, AI is already a part of our lives. Today, with the facility of augmented reality, artificially intelligent applications can detect areas. It helps in superimposing computer-generated pictures of the real world and enhances them. Moreover, augmented reality is also used in museums for more vigorous visitor experiences.

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In fact, AI is also used for predictive composition and revision of human spellings. Further, if you have ever used Google photos or social networking sites like Facebook, they use AI programming for posting photos. It can recognize and identify any person’s face and even help with tagging the right person.

Understand the behavior of users

This is the most interesting advantage of integrating AI with mobile app development companies.  In fact, today there will be no need to guess your outcomes of marketing. In other words, companies no need to worry about the needs of their customers. They also don’t need to research the locations of customers before launching their products or services. This is because AI can enable businesses to predict consumer behavior.

Now, app development companies can adopt Artificial Intelligence (AI) strategies. These strategies can help in reducing the marketing expenditure of companies. Besides, it can also aid in developing better customer relationships. This is possible through deeper, contextual mobile moments for businesses and their clients.

Useful for finishing cumbersome tasks

Basic tasks are sometimes exhaustive for people. But, a combination of mobile phones with Artificial Intelligence(AI) makes things simple. The most important benefit of AI for mobile application development companies is their ability to perform tedious jobs. Monotonous and unproductive jobs can be easily handled with AI now. In fact, this will give more time and energy to developers for dealing with critical issues. Let’s take a look at some stats.

As per a Statista survey, the effectiveness of customer service chatbots has been good at resolving issues of customers. In fact, 30% of the users from the U.S said that they found chatbots very effective. Also, on a global level, 54 percent of the customers found chatbots somewhat effective.

According to another survey, 95% of smartphone users support chatbots for customer service.  They also claim that customer service has improved than before. Besides, there is a forecast that almost 80% of businesses will use chatbots by 2020.

Signing off…

Though the influence of AI on mobile app development companies seems positive, there is another side to it too. AI can lead to employment loss too. Also, it is very expensive to build and manage supported devices. Further, it lacks the touch of human emotions and understanding. But, the advantages outweigh the disadvantages here.

Today, AI is revolutionizing various business verticals, including healthcare, finance, and education. But, the most significant change is in the mobile app development. Artificial Intelligence is disrupting the mobile app industry. Still, it is paving a new way to meet the users’ expectation.  Besides, users will reap the benefits of them with the introduction of AI-powered mobile apps. So, what do you think about AI and mobile app development?

I am a Content Lead at Solulab, USA based leading Blockchain Development, On Demand Mobile Apps and software development agency, started by Ex vice president of Goldman Sachs, USA and Ex iOS lead engineer of Citrix. Solulab help build startups - we are a no-sweat technical partner for early stage entrepreneurs to launch ideas from scratch and for later stage startups to build more quickly and affordably.