In an Era of Media Evolution, How AI is Transforming the Media Sector?

Could you ever imagine Alexa winning a Pulitzer Prize? Or, how about Siri being a news anchor? These scenarios obviously sound inane and more related to science fiction, isn’t it? However, the reality has made it possible for automation, which is a part of artificial intelligence as well as machine learning, to progressively permeate the media sector and impact how the companies obtain, report, deliver and monetize content.

As per Statista, the global market of artificial intelligence is expected to raise $118.6 million from $9.5  billion by 2025. This extravagant growth in revenue shows that AI is rising rapidly in terms of progression and popularity.

From fact-checking to transcribing, artificial intelligence has been an integral part of this sector for almost a decade. But it is only recently that the number of organizations, including the giants and the smaller ones, are increasingly using this technology to create attractive and engaging content.

And that is what has got the industry as well as the consumers to take notice of the potential that AI holds. Naturally, there are several professionals who are worried about getting replaced by automation; while there are some people as well who are embracing this technology for its proven advantages.

The Not-Taking-Permission Approach of Artificial Intelligence:

The present era’s artificial intelligence is more like a creature that works automatically in several fields and takes care of the monotonous and regular tasks. It is quite astonishing how human-created robots can actually do things without telling anybody so that people can focus more on personal relationships, craftsmanship, leisure, and more.

At the moment, AI is being used in several industries for different purposes. Take the music industry for an example. Here, this technology has been integrated to a great extent so much so that there are programs, capable of writing symphonies on their own, help musicians write lyrics, alter recommendations for users on the basis of their previous play-list – and the list goes on.

As far as the movie industry is concerned, the technology is not untouched here either. While everybody is enjoying watching artificial intelligence in movies, it will be even exhilarating to see movies that are developed by robots themselves, right?

The Impact on Major Categories:

Upon assessing the application of AI in the media sector, a majority of use-cases seem to be falling in three substantial categories, such as:

Marketing and Advertising:

Companies are concentrating on drill machine learning algorithms to gain explicit help in developing movie trailers and designing advertisements.

Search Optimization:

Producers of media content are using artificial intelligence software to enhance the efficiency and speed of the processes involved in media production. Along with that, the ability to organize and handle visual assets is also taken into consideration with AI.

Personalized User Experience:

Entertainment providers are now making use of machine learning for the purpose of recommending personalized content on the basis of data acquired from user behaviour and activity.

Transforming the Process of the Movie Industry:

Accordingly, AI has been used in movies since the 1920s. Thus, the relationship between these two is quite well established and ready to take a further plunge. In the movie industry, there are certain procedures and tasks that can make the entire process complicated.

Writing scripts and breaking them down, looking for locations, coming up with the budget, scheduling shoots, and a lot more need to be done in synchronization to achieve a meaningful result. And, as obvious as it is, to complete one movie, it takes a lot of people and studios to come together and more rigorously.

Now, think about it, what if an automated software or robot takes the exhaustive task and complete each of them in no time? Thanks to artificial intelligence, all of the time-consuming procedures can be taken away from people so that they can concentrate more on the creative aspect.

Another substantial application of artificial intelligence in the movie is automated marketing.  Currently, studios and production houses are investing millions not just in production but also in advertising that movie.

Trailers, commercials, posters – all of this and more takes a lot of money.  However, with artificial intelligence, everything can become quite better. AI can be used seamlessly in several multimedia contents, including images, text, and videos, to automatically create different concepts.

In this way, AI can instantly easily generate movie posters as well as promotional videos. At some point, it may even help create a full-fledged trailer without the help of a human.

Artificial Intelligence Transforming the Media and Entertainment Industry:

Thanks to the production of several sci-fi movies, artificial intelligence has always been an integral part of the entertainment industry. But, can you imagine its contributing to the configuration of a movie? By developing exciting compositions, AI has already made its prospective visible in the music industry.

And now, stepping into the media and entertainment (M&E) sector, this technology is set to change how people experience movies, videos, TV shows, and sports. Also, the professionals have realized that artificial intelligence can boost productivity by putting repetitive tasks on automation. This way, entertainers, as well as content creators, get to spend more time delivering hooking content.

Wrapping Up:

“The industry is on the verge of a revolution, by 2020 if you don’t have artificial intelligence or machine learning in your environment or platform, and under your control, with systems, you are building to buy media, then you will not even be at the table stakes,” Karl Bunch.

Artificial intelligence is indeed a product of efficient human resourcefulness. People have always been dreaming about having somebody that would behave, act, and think like humans without stopping or getting tired.

While in the ancient era, this was a fantasy, it is becoming a reality in the current century. Keeping in mind how several industries are jumping at opportunities when it comes to incorporating artificial intelligence in the services, the media sector is not lagging in any case.

And, with a better grip on technology, humans will be able to delegate everyday tasks to a system and concentrate the energy on meaningful aspects of the activities.

A blogger by passion and working as a digital marketing manager in one of the leading digital marketing agencies of USA. Also, loves music, travelling, adventure, family and friends.