How To Promote Your Business On Social Media This Christmas?

Christmas Day is around the corner, and, as usual, we’ll are very excited to celebrate it with a lot of fun. Right! Having said that, all these festive occasions are no more remain just about wearing fancy clothes and eating delicious cuisines. They have become a center of attention for businesses out there. 

No doubt, social media marketing on holidays has become a ritual that all craving businesses want to pursue. And why not, on these occasions, people inevitably become driven to buy new stuff. As a result, companies get substantial chances to generate high revenue sales. 

According to a study done by Gallup, the adults of America, on average, had spent almost $920 on Christmas goodies. Due to this, the total expenditure on Christmas gifts had reached $1 trillion last year. 

These days, social media works parallelly with all the trending feasts. Businesses on social media networks definitely try their best to make the most out of this Christmas eve to create buzz around their products and services. 

However, coming up with new Christmas marketing ideas is not easy. It can force you to brainstorm and push the envelope as much as possible. Although, it’s not impossible either if you know what exactly you want to offer to the masses. 

Well, in this post, I’m going to share with you some creative and innovative ideas for Christmas marketing 2019, along with the successful Christmas campaign instances. So, let’s start off this right now!

Embrace The Christmas Theme-

It would not be wrong to say that Christmas reminds us of our childhood. All the best times that we had in our school Christmas celebration become lively each year. It happens to all of us! Those past moments, including the Santa Claus fancy dress competition glimpses, will take over us simply as Christmas arrives. Right!

That’s why creating something childish and nostalgic can possibly work for your brand this year’s Christmas marketing. Try to portray your brand assets with the pinch of this festive season. That usually triggers emotional, impulsive shopping actions in viewers. 

The campaign run by Forever 21 last year is a glorious example of holiday marketing with keeping up the spirit of the Christmas theme. Forever 21 is an American fashion retailer located in Los Angeles, California. 

Content Should Be Unique-

It may sound cliche, but you cannot deny the fact that yes, “Content is the ultimate key”. With the advancements in digital resources and social media exposure, it has become pretty clear that content rules the roost of business marketing nowadays in every possible manner. The audience loves watching out of the box approaches as far as content marketing is concerned these days. 

That’s why your Christmas marketing campaign should base on unique content altogether. You can use videos, text, images, or much more to engage people with your brand in a prominent way.

Coca-Cola 2019 Christmas campaign with the global ad is a perfect example regarding really focusing on the uniqueness of the content. Moreover, the upcoming Christmas TV commercial of Coca-Cola themed, after, “remind us that there is more that unites us than divides us” is a masterpiece concerning holiday marketing. You can take back home a lot of things after watching their endeavors for Christmas marketing ideas. 

Seek Out For Inspiration: 

“Share your ideas with other people and make something new” is a powerful quote given by Colin Greenwood, an English musician and bassist in a band Radiohead. It simply explains how important this is to know and follow what your peers are doing in order to develop something different. 

That way, looking for inspiration is something you should not overlook to originate the best Christmas marketing ideas. In today’s world of social media explosion, it has become very accessible to look after the work of different businesses. You can scroll over Instagram, Facebook, Twitter, and more to become abreast with all the latest trending posts.

However, you can also make use of automation tools like Later, Tailwind, Gramboard. That seamlessly automates your daily Instagram activities and make you acquainted with all the hot content that’s causing a stir in the online world.

Align UGC In Your Campaign:

In recent times, building social proof is tremendously valuable for gaining audience trust entirely. According to statistics, 79% of people get highly influenced by user-generated content before making a final shopping decision. That’s why UGC no longer remains a choice, but it has become the need of the hour. 

Therefore, your Christmas marketing ideas should go with the UGC. You can implement it in your marketing strategies in various ways. The simplest of all is to include potential customers of your brand in your content marketing panorama.

Like, here, Pepsi did…

christmas-marketing-ideas

Other than this, you can also approach micro-influencers to create Christmas user-generated content impact for your products. 

Giveaway Rewards And Prizes:

Following the science of psychology, there are different emotions get triggered in the human psyche when they hear the word “free”. Not to mention, we human beings love to buy free stuff anytime anyplace. That’s why giving away rewards and prizes to customers in exchange for some contests is a solid strategy to execute at this year’s Christmas. 

Starbucks, the largest coffee chain in the world, is doing a phenomenal job for this Christmas. They are offering their fans to win free coffee for a lifetime and some astounding prizes. It can be by far one of the best Christmas marketing ideas for their brand image. 

Over To You:

Christmas Day is on the way, and very less time left with you to get ready for the most effective marketing campaigns. There is an endless number of things you can do regarding making the best out of this Christmas Eve. However, the adaptation of all the above explained Christmas marketing ideas can be a game-changer for your business landscape. 

But, always remember that the execution of ideas makes a lot of difference. Many businesses try to make big with holiday marketing tactics, instead not able to create an everlasting impact. Hence, the implementation of ideas should do with excellence. So, you will be able to get the desired outcomes. 

So, what’s your take away from the above blog? Do you have some more amazing Christmas marketing ideas to share? If yes, then don’t forget to mention them in the comment section below!

Author
Renowned performance marketer, user acquisition expert, and a product fanatic from Bangalore. He is a prominent speaker in masterminds and events in the performance marketing space. Sumit is the Founder of Socioboard, which owns products like PowerAdSpy, Socinator, EmpMonitor, DominatorHouse, and mobile apps in social media automation space which has millions of users.