How to optimize your content for voice search in 2023?

“If you are not optimizing your online content for voice search, then you are doing your business a huge disservice.” Voice search is one of those technological advancements in the field of search that is going to stay in trend even after 2023. In this article, you will get to know about how you can optimize your content for voice search, so read below:- 

Here’s how you can optimize your content for voice search in a step-by-step way:-

Step 1: Understanding the voice search occurrence

The voice search phenomenon is finding a lot of prominence nowadays. Most people don’t want to search for their queries on textual searches; instead, they prefer voice search these days. 

This happening has resulted in the popularity of virtual assistants like Apple’s Siri, Amazon’s Alexa, and Google Assistant. Moreover, optimizing your content for voice search is non-negotiable in eCommerce SEO services

The breakthrough shift has made users get information with voice searches, and this trend is going to only increase in the future. That’s why you should understand this phenomenon completely to optimize your own content for it. 

Step 2: Being flexible for conversational queries

Users who prefer voice searches instead of traditional searches are looking to get conversational answers to their queries. In fact, their queries are also in a conversational tone. A major factor behind this is that voice searches use natural language processing(NLP) technology. 

That’s why you need to be flexible for conversational queries. You can do so by focusing on providing highly contextual responses instead of keyword-embedded content. This flexibility will help you a lot later on!

Step 3: Utilizing conversational keywords

Most of the people who use voice search to get answers to their day-to-day queries use common keywords for their searches. These keywords are, basically, long-term conversational keywords. 

You can incorporate these keywords or phrases in your content at appropriate places. This will make your content highly compatible with the voice search algorithms. 

These keywords can be found by thinking like your audience or using relevant tools for keyword research, along with researching from social media and your competitors’ content. 

Step 4: Creating content as per the specific context

Sometimes, people don’t give context to their queries while using voice search. But, the output should satisfy the user’s intent even if the context of the user’s query is not clear. 

To tackle this issue, you should write your own content in such a way that it addresses different types of queries that can be asked in a single topic. 

By writing your content covering all aspects of a topic, it will find a lot of prominence for the voice search query results. 

Step 5: Making use of structured data

The search engines can’t understand your content like a human does. Different search engines use structured data and schema markup to understand the context of your content clearly. 

If you want your content to be featured as the result of a voice search query, then you must include structured data and schema markup in it. It will also be an aid for voice assistants to provide quick voice search results for their users. 

Step 6: Drafting featured snippets

Today’s world is running as fast as a bullet train. People don’t even have time to type their queries on search engines; that’s why more than 27% of Internet users prefer voice search. 

To help these users, featured snippets are used extensively to provide concise answers to their queries. 

You should draft your content as per the common queries that your target audience asks for in voice searches. This approach will increase the likelihood of a piece of your content getting featured as a snippet for a user’s search query. 

Step 7: Optimizing for local SEO

More often than not, voice searches are mostly used by people for local queries. Whenever the content is written for a local crowd, then it must be optimized for local SEO. 

To optimize your content for local voice searches, you should ensure that your business is listed on Google My Business listings. 

Also, make sure that only local keywords and phrases are used in your content. You can add local references as well in your content to make it relevant for the voice search query. 

Step 8: Staying flexible 

The technology of voice search is very new and is changing at a rapid pace. Not only are the algorithms evolving, but user behaviour is also transforming. 

So, the content should also be updated regularly, and flexible approaches must be followed to stay ahead of your competition. 

You can adapt your content strategy for voice searches by regularly analyzing the user queries. Adapting your content strategies according to emerging trends should be prioritized, along with being flexible always. 

Did You Know?

Out of all the consumers, 71% prefer voice searching their query instead of textual search. 

Wrapping Up

In case you want your website content to become the favourite of voice assistants and voice searches, then you must optimize your content for it. This will help you to thrive in this voice search field and get a new audience as well.

Amir Waheed, President and Founder of SEO Toronto Experts, heads a Toronto-based digital agency. With a decade in Digital Marketing, Amir specializes in eCommerce SEO elevating online business branding.