There are multiple reasons involved behind the drop in the amount of traffic on your website. Sometimes it is about the quality of content that the audience does not appreciate. Other times, it is about your lack of skills in marketing your content. Marketing does not only involve digital skills but also many other factors that contribute in completing a marketing strategy. We suggest that you consider updating your SEO team with the latest knowledge on Google updates.
Enlighten your team with the latest marketing trends that marketers are following. Make a strategy of exercising those tools in your business. Once all of these things are kept under keep consideration, you will see a huge difference in the growth of your business. But these are not the only reasons why the traffic on your site is dropping, there could be many other factors involved in diverting the audience to other brands. Let’s read further to find out the other factors involved in the demise, as well as their solutions to get the train back on its track.
1. Website Changes
Oftentimes what happens is your website goes through a few changes that disturb the entire experience of your website by causing interruptions in the scrolling or loading of the content. In short, it completely disturbs the user’s experience. You need to be careful of the health and environment of your website. It does not go through changes because the change was brought from your end, sometimes it is just updated on its own and because of your website’s lack in ability to cope with the update, it loses its hold and collapses. You need to have a web developer who is active at keeping a check on your website – in fact, who can keep your website upgraded with the latest updates so that your website is no less advanced than the rest of the websites.
How can you fix these changing(s)?
If the update was automatic or done from an external source, then your task here is to identify the problem in order to find the culprit.
As soon as you have identified the culprit, your next target is the change itself that you need to fix by finding the root of the change, the algorithms that resulted into causing it – take every measure to identify the problem and then every step that can ensure solving of the problem.
2. Poor SEO Force
If there is a significant decline in the traffic on your website, the reason could be the SEO team not exercising their skills well. There are two types of marketing. Paid and Unpaid. There are multiple methods. Direct and indirect, definitive and trademark. If you know your job well, you would know the strategies that you can use to bring back the traffic that you had lost previously because of your own negligence and in fact bring more traffic by exercising some effective SEO strategies. You can run campaigns and ads in new formats and have your work float across borders. The main thing is you keep your website as simple and smooth in functioning as you can in order to improve the user’s experience.
How can you fix this?
Have an audit of your site and see the loopholes that you can fix. You can also check the source of traffic and the point where it left the path to your route. Once you have observed these points well, you can work on them and have your problem fixed.
3. Metadata and Descriptions
When you are getting a content management system on board, you have to watch out for your content like meta descriptions or title tags that could get lost in the conversion from one team to another and due to that, you might face some low of traffic coming your way. What you can do is use the Wayback Machine Tool and check if your latest tags and title are similar to the tags and titles you used on the website before the traffic dropped. Or what else you can do is find the differences and get them fixed so that they reflect the previous information.
4. Change in the Website’s infrastructure
If your website is not performing well, there is a chance that you played with the internal links, codes, navigations or sitemaps that resulted in messing up the SEO on entirety for your website. If you make even a little difference in your website’s URL, there is a chance that the information architecture of your website gets completely lost. This can have only one result: loss of traffic. You can have it fixed by going back to the changes you made. Turn them back to their previous form so that your website can be temporarily fixed. Moreover, you can do the editing later with a proper plan that regards the SEO aspect of your website.
5. Competitors’ SEO Strategy
Sometimes the competitor SEO is much more strong than you. They may just be more aware of SEO strategies and techniques. Because they are much better than you, their sites start replacing the ranks of your website. What can you do other than learning the skills that your competitors have and knowing a bit beyond that in order to combat the fall, you are good on your feet. You can be really good at it, which means that you know when to run the campaigns and when not to, you are increasing the chances of improving your business through the right knowledge of SEO. You just need to know the better you are at SEO, the better is the traffic you will receive and that is only through climbing the high ranks on SERPs.
Knowing all these tips will only contribute to restoring your position in SERPs. While the rest of the departments like internet service, installment of the latest technology, and hiring of highly professional staff is taken care of, there is not much left that you can do to bring a favorable environment to your business.