How Big Companies are Using AI to Grow

We live in an era where everything revolves around the concept or application of Data. With the involvement of Artificial Intelligence (AI) in business intelligence, organizations can automate their business processes. The quest for automation has even lead to the use of machine learning algorithms to discover trends and insights from vast streams of data and make faster decisions to stay competitive every time.

It is not easy for enterprises to integrate machine learning into their current business intelligence systems, but Skymind CEO, Chris Nicholson suggests that it’s not that difficult. AI is all about math and code. Most organizations get stuck when organizing data and testing an algorithm using this data to ensure accuracy. However, companies that use machine learning to organize their business intelligence efforts will truly benefit from it.

But with recent advancements in AI, organizations have got a way to go beyond traditional software and develop comprehensive solutions that automate analytics processes and business intelligence. General Electric, SAP, and Siemens are some of the prominent vendors who offer operating systems and software suites along with many other emerging providers. With the demand for AI professionals rising because of the increased applications of AI, demand for Artificial Intelligence Courses is also on the rise.

If you also want Artificial Intelligence in your organization, you first need to know how tech giants are using AI in their regular business operations.


Google has positioned itself as an AI-first company in the last 18 months. According to Eric Schmidt, Google’s former CEO and Alphabet chairman, we are on the verge of extreme technology where we are likely to do those things that weren’t possible earlier. This includes the use of machine learning to save endangered species, translate any language, and prevent blindness.

Google is relying on AI for many of its services, and that is visible throughout its products. Gmail offers faster replies to emails. Google photos clean your photo library by suggesting a photo filter to take a good shot and even keep your happiest photos differentiated from others. YouTube has shifted to Google Brain, and can now tune its video recommendations with an increased watch time by 50% from the last three years.


Facebook is also using AI to improve its products. The introduction of photo tag suggest in 2010 helps to recognize people in users’ uploaded images and allows their sharing using facial recognition. According to Mark Zuckerberg, CEO of Facebook, AI will outpace human senses like vision or hearing and Facebook will be able to serve its users in a better way. Moreover, he has invested in AI to make Facebook’s tangible applications less virtual compared to its rivals.

The company is also using AI to process translation requests with about 4.5 billion requests handled daily. As image recognition has levelled up along with videos, Facebook’s AI work has been in Facebook Messenger, and the company is leveraging natural language processing empowering conversational bots for efficient handling of customer service queries. Contrary to Google and Amazon, Facebook does not sell its AI capabilities but implements it to its advertising business.


Google’s open source TensorFlow in combination with its cloud API’s is what Ocado uses to manage internal AI projects. This automates customer service-related emails that help executives answer everything faster. In a bid to remove barcode scanning in its warehouses, Ocado is building a computer vision system. This project is in the development stage, and the head of data at Ocado’s technology division told Computerworld UK that they want a technology that can help within its warehouse as well as in their delivery process.

Moreover, Google’s open sourced TensorFlow deep-learning library allows Ocado to improve its demand forecasting based on decade-old linear regression models, routing algorithms for its robots to move around warehouses, and recommending products by past shopping histories.


Spotify has focused on AI-based startups, with a goal to improve its targeted advertisements and content recommendations. Its video streaming company has acquired MightyTV in 2017 which is an AI-based startup and Tinder- taking over controls to recommend content. Whether you are a Spotify user or not, tinder users can search for Spotify within the Tinder app to find their songs and paste it to their profile for others to see.

If you connect the Spotify account to it, you get an option to choose top artists you want to display on your profile and see what artists they have in common with each potential match.

Niland is a recently bought machine learning based startup by Spotify. This leads to custom recommendations that help machines understand customers’ preferred aspects of music and find the right content to offer Spotify users, thus maximizing a customer lifetime value.


Whether you have used Pinterest or not, it is important to know that it occupies a prominent position in the social media landscape. The primary motive of Pinterest is to curate existing content. This motive has led the company to invest in technologies that can improve the overall speed and efficiency of the process. Pinterest acquired a machine learning company named Kosei in 2015 that specializes in machine learning commercial applications like content discovery.

Most Pinterest’s business operations such as spam detection, minimizing churn of email newsletter subscribers are based on machine learning. Artificial Intelligence is permeating every industry and companies are making the most of it with Artificial Intelligence.


Adoption of AI by different sectors is highly uneven, showing different characteristics of digital adoption. Apart from the IT industry which is the early adopter of AI, many others sectors like banks and other financial institutions are using AI in different forms. This technology optimizes pricing for revenue and helps to develop brand proposition by creating dynamic business models.

Sanjay Kumar is B2B digital marketing doyen, with close to 5 years of experience in web marketing, project management, and business development. Mr. Sanjay has innovated, erected and managed e-marketing campaign for various organizations with his awe-inspiring analytical and practical approach driving fuel to the business growth.