Smridhi Malhotra, Author at Tech Web Space

Having more than 8 years of writing experience, Smridhi is a professional technology, business, and finance blogger. She loves to gather and share her profound knowledge about latest developments in technology. Smridhi is a management graduate and visual graphics artist and is currently pursuing masters in behavioral psychology. Her hobbies are practicing mindfulness, counseling children and traveling (a special love for Africa).

How Improved Email Deliverability and SMS Notifications Can Improve the Customer Experience

August 2, 2018 by Smridhi Malhotra

Quantity is an important factor every marketer has to pay attention to. It’s a thin line that must be observed, to forge a worthwhile marketing plan tailor-made for every customer. Due to an overwhelming amount of online activity every individual has, Adobe…

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Impact of Machine Learning and Artificial Intelligence on the Advertising and Marketing World

March 5, 2018 by Smridhi Malhotra

Digital marketing didn’t go through large-scale changes for some time now. Why is this case? Well, the most recent significant changes have revolved around mobile optimization and some minor SEO tweaking. The strategies are all pretty much the same, with only minor…

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