Artificial Intelligence In Digital Marketing Influences Consumer Behaviour

A Review And Theoretical Foundation For Future Research

There are many factors that influence how consumers behave, and those factors are constantly changing. In this article, the author discusses the significance of Artificial Intelligence in digital marketing, which has had a significant impact on consumer behaviors in recent years.

Introduction to the digital marketing world

Artificial intelligence has been a topic of discussion in the digital marketing world for quite some time now. Theoretical foundations for how AI can be used in digital marketing are being established, but there is still much to learn about how AI can influence consumer behavior. Incrementors use AI in their SEO services to understand the pattern and algorithm. This review will discuss artificial intelligence in digital marketing from a theoretical standpoint and provide insights on how it can influence consumer behavior.

In recent years, artificial intelligence (AI) has become a hot topic in digital marketing. Proponents of AI believe that it can help marketers overcome several challenges faced with digital marketing, such as the ever-growing complexity of customers’ interactions with brands online and the challenge of predicting consumer preferences. In this article, we will explore the theoretical foundations for how AI might influence consumer behavior, as well as discuss some of the early cases where AI has been successfully used in digital marketing.

At its most basic level, AI is a process that allows computers to “learn” by observing data and then making deductions about the relationships between those pieces of data. In the context of digital marketing, this could involve teaching a computer to identify which elements within an online advertisement are most likely to persuade a viewer to click on a link, for example.

 A more complex AI system might be able to identify which elements of an advertisement are most likely to increase conversion rates, among other things.In practice, AI can be applied in multiple ways. For example, AI could help marketers predict what will happen when they run an ad campaign or a marketing campaign of some kind. 

This is especially useful in situations where the outcome of a campaign is important (like whether it increases sales or leads to new customers) but the exact outcome can’t easily be anticipated. Another type of AI-influenced marketing relies on predictive analytics tools that allow marketers to use data to generate forecasts and predictions about how consumers actually behave. For example, if you want to run an email marketing campaign, you can use a tool like iQor to predict how much money you’ll make by using it. 

How can AI improvements impact digital marketing?

AI has the potential to change how we think about digital marketing. It can automate and optimize processes, such as data collection and analysis, and create recommendations for actions that can improve a company’s website or digital marketing strategy. However, it is not just AI that has the potential to change our thinking about digital marketing; it is also how we view consumer behavior. 

One of the first studies to look at how AI could impact consumer behavior was published in 2014 by Lettieri et al. The study used a corpus of online reviews to investigate how AI could be used to improve customer service. They found that machine learning algorithms could help identify patterns in customer reviews, which would then allow customer service teams to provide better support.

In 2015, Kamber et al. published a study that looked at how AI could be used to improve website design and Layout. They found that using machine learning algorithms could help designers make better decisions about layout and design, and reduce the time it takes to produce a website.

In 2016, Dorigo et al. published a study that looked at how AI could be used to improve lead management.

Facts and figures on AI in digital marketing Advantages And Disadvantages

It has a number of advantages and disadvantages, but its potential to influence consumer behavior is clear. In this article, we’ll look at the facts and figures on AI in digital marketing, discuss its advantages and disadvantages, and offer a theoretical foundation for why it might influence consumer behavior.

Advantages of AI in Digital Marketing

There are several key advantages to using AI in digital marketing.


it can automate tasks that are time-consuming or boring.

For example, AI can help market campaigns by automatically creating and managing email campaigns, creating social media posts, and tracking responses.


AI can improve the accuracy of targeting content. 

For example, if you’re selling a product to a particular demographic, AI can help you target your content specifically to those consumers.


Incrementors content marketing services are based on AI, which improves the speed and quality of content delivery.

For example, if you’re publishing blog posts on a daily basis, AI can help you write more effectively by automating the process of research and fact-checking.


AI can help you develop more effective customer relationships.

For example, if you’re an e-commerce business, AI can help you develop a better understanding of your customer’s preferences, so you can send them relevant and timely marketing messages.

In the next section, we’ll look at how AI could be used to automate content creation for the web or for mobile apps.

Performance matters: AI systems need to be fast enough to complete their tasks without overwhelming human reviewers. Scalability is key: Creating and editing articles using AI tools has to be scalable so that it works on a large number of sites or apps simultaneously—which isn’t

In the present day, digital marketing has come to be dominated by artificial intelligence (AI), as it has been found to be a more effective means of influencing consumer behavior than traditional marketing techniques. This paper will review the existing research on AI in digital marketing and its influences on consumer behavior, with a particular focus on how it can be used to improve brand engagement and conversion rates. 


The theoretical foundation for this work is presented, followed by an empirical investigation into the effects of AI on brand awareness and preference among online consumers in Malaysia. Overall, this paper provides a comprehensive overview of AI’s potential impacts on digital marketing and offers practical recommendations for using it more effectively in future campaigns.

Author BIO - Shiv Gupta is the Founder and Head of Growth at Incrementors. Incrementors is an Award-Winning Digital Marketing Agency that helps clients to grow their business online by generating more traffic, leads, and sales. Incrementors specializes in providing customized, tailored online marketing solutions highly specific to the needs of the clients.