In this modern digitized era, the dependency on technology has quite evidently doubled. Businesses every day are steadily migrating from online to dedicated applications. It is mainly because customers now prefer to use applications over browsing online. Although the need to switch to applications is evident, companies are still back from getting dedicated apps.
The reason is expenses, the need for more awareness, and time constraints. This is where the need for white-label mobile app development comes into the picture! Let’s get to it together by uncovering white-label applications for better understanding.
What Exactly is a White Label App?
These are applications developed by a company and rebranded by other companies. The primary purpose of white-label applications is to resell and rebrand the business for their use. It helps startups and small businesses start their journey in the mobile application market without overspending. This method is mainly used for services that fall under mass manufacturing categories.
These applications are of two definite types, i.e., multi-tenancy and single tenancy. For example, web and mobile application development companies often choose this method. Industries that use these applications at large are retail, traveling, ride-sharing, and catering services. The below Image represents an example of a mobile white label application and the EV routing feature.
Benefits of Launching a White Label Mobile Application
White-label apps are flexible and practical for any business’s needs depending on its preferences. Moreover, it can be customized varying to business goals and values. Let’s also keep an eye on these applications’ top benefits over other custom applications.
The most promising advantage of opting for white-label applications is that these are highly cost-effective. The overall cost is considerably less because these applications are built using existing app codes. Due to this feature, several startup companies are using it. If you compare the price details, you will realize that the overall cost of developing the application is much less.
Availability of Customization
In white-label app development, various ways exist to customize the entire design. This scope of customization offers the benefit of designing applications dependent on a brand’s image. Every brand has a different objective and goal to portray to its customers. The customization feature offers them the perspective to value it per their own need. Thereby, any brand can design its applications as per their specifications easily.
Easy and Instant Deployment
Investing in an application comes with its own set of pros and cons. One con that affects the customers at large is the turnaround time. In traditional applications, this deployment time increases due to several factors. However, in the case of white-label applications, the turnaround time could be better and more effective. This is because the entire process is ready-made and handled by a third party. Thereby, you get an instant application deployment within due course of time.
A common challenge application users face is maintenance after it has been launched. It becomes hard to contact the service providers, and the application tends to crash. However, in the case of White label applications, you don’t necessarily face this recurring challenge. Here you get post-release assistance from the sellers for better customer support.
Brand awareness is crucial in this competitive edge where a new company is coming into existence every day. Using White Label applications, this entire branding is simple and easy to work with. These applications are designed to be customized as per the needs of customers. After getting the apps, you can utilize them based on your business venture. Additionally, there is a good use of time as you employ your tried strategy and start your business.
The Difference between a White Label App and a Custom Application
When comparing these applications, there are several differences. A custom-developed application develops the entire process based on client specifications. In a White label application, limited functions and features can be changed. Users here can choose only the application layout, design, and color. Another relative factor is User Friendliness in applications which is a top priority. White-label applications usually need to provide a compelling user experience (UX). The custom application, however, is developed using analytics for maximum customer experience. So, there are differences, but at the same time, both have their own set of parameters that make these applications stand out.
Is it worth investing in a White Label App?
The final call on whether to choose a white-label application or not! Before choosing, it is essential to understand the basics. Every business is different, and the option for choosing also varies. But times when selecting a white label application will be worth the cost are:
- Lack of budget to develop the custom-built application
- Extremely short and specified deadline to get an application
- Demand for applications is simple without any complex feature
What to Consider when Developing a White Label Application
One of the best ways to utilize mobile applications at their fullest potential is to opt for white-label applications. These are built using the basic features of any application. Moreover, it covers as many business scenarios as possible required in any company. When building a white-label application, the stages are the same developmental, rebranding and testing, and launch. However, the top design considerations that need to be checked when designing white-label applications are
Logos: When developing a White Label application, ensure the used logo is on the right spot. The better the logo can be placed, the better it will earn brand awareness for any business.
Selection of the right colors: A user visits an application and accesses it based on the content. It is essential to check these color usage for better value. Opting for primary colors over secondary or tertiary ones is always preferable. It helps to simplify things and improve engagement.
Correct font: Choosing simple fonts is essential to connect easily with audiences. The more you select a complex font, the more it affects the overall performance. Thereby, choosing fonts that are easy to read and analyze is the best way out.
Users are now depending more on smartphones with each passing day. Remember that these white-label applications are a win within a budget cost. Utilizing these applications, any business can start in no time. But before choosing an option, research about the best white-label mobile app builder and white-label app development company is crucial.