There are two kings. One of them is “content”, a.k.a. information (knowledge is power), while the other is Google, the king of the Internet.
The expression “content is king” is one of the truths that have and will continue to predominate in any contemporary marketing or digital marketing environment.
It all depends on your standards. First of all, what do you want to achieve? What are your long-term business goals? How do you see your business in a few years? How does your content marketing look by then?
Well, one thing’s certain: to enter the “big league” (the top of the ladder/the successful businesses in every field), you must not create good blog content. To be honest, you need to develop amazing/remarkable content. That is something that most of us fail to do.
For that reason, in today’s post, I’m sharing 5 “old but gold” tips to develop and publish really good content. Pay attention and put it into implementation!
Know Your Audience
When you create content, who are you addressing? Is it a vague image of a group of people who are reading? Or is it a specific target persona, an ideal target audience member whose mindset and intentions are clear to you?
Creating blog content is all about improving the experience of your prospective customers. If you do a pretty nice job, you’re likely to gain their attention. However, to do that, you must take your time to establish and “optimize” your target audience selection.
- What’s your ideal target audience member’s average age?
- Where does he/she live?
- How much money does he/she make?
- What are his/her main problems and challenges in life?
- What does your target persona want from himself/herself and from life?
You should keep asking yourself these questions and constantly seek answers for them. A good way of improving the audience selection process is to talk directly to the people who you think may fit your audience. Also, make sure you leverage survey tools to gather direct feedback from the people who have already decided to “stick around” and follow your blog content.
Study Your Competition
Blogging and digital marketing success are extremely related to branding. Branding, on the other hand, defines the position you occupy in the marketplace.
For example, in the sports shoe industry, Nike, Adidas, or Puma have positioned themselves as the top choices for customers. Their brands are the strongest, so they’re in the spotlights.
If you want your content to shine, you must first become aware of your competitor’s content quality and marketing strategies. You should “steal” from them and mix them with your own unique ideas.
Proofread and Polish Your Content
College assignments have taught me (countless times) that proofreading, editing, and polishing my content are never skippable processes in case I want excellence. There are so many blogging mistakes you can do, yet most of them are avoidable.
Well, this advice is quite simple: to keep your content’s quality high, make sure you always proofread, edit, and then polish your content again. If you are unable to, leveraging a personal statement writer or any type of academic writing professional can help you save a lot of time, energy, and attention.
Focus on Changing the Reader’s Life
Average content doesn’t usually impact the consumer. For your content to be “good”, it needs to be truly remarkable (worth of remark). That’s why it has to be good enough to change his life for the better in any way.
Why do readers come to your blog?
Depending on your niche, some might want education, others might need entertainment, while others are simply looking for a great read.
Whenever you start creating blog content, imagine that you’re talking to the person’s face to face and simply do your best to make a difference!
Test, Measure, and Optimize
Test, measure, optimize. What does this mean?
To test something in content marketing means to simply follow a strategy that you have previously established.
To measure means to assess the performance of your strategy while gathering the statistics of your key performance indicators (KPI). For example – time spent on the website, social signals, bounce rate, etc.
To optimize means to discover the flaws of your campaigns. It also means figuring out the solutions to the identified issues.
Therefore, to keep your blog content’s quality high all the time, make sure you test, measure, and optimize every single article you post. Quality over quantity – always!
Smart work, commitment, and consistency. These are few of the many important qualities you must develop and implement in order to “beat them all”.
Just remember that every single marketer is now probably aware of how important content is to both Google and to human traffic. If you do that, you’ll always tend to be more involved and more critical towards your work, giving your readers a better experience while offering Google reasons to prize you!