According to Forbes, 90 percent of consumers indicate, product videos directly inform purchase decisions. Advertisers and marketers from around the globe believe that Video Marketing is one of the finest and tested techniques to maximize sales and increase the conversion rate.
Video Marketing Statistics
- According to Google, before visiting a store 50% of web users look for a video.
- According to Hubspot, 54% of people wish to see more video content from marketers.
- Video in an email leads to a 200-300% increase in click-through rates, says Hubspot.
- According to SmallBizTrendz, companies using video enjoy 41% more web traffic from search than non-users.
- According to Socialmediatoday, video drives a 157% increase in organic traffic from search engines.
Taking a clue from these numbers, Marketing with the help of a video is from the best ways to reach your audience today. All because, video has evolved significantly within the past few years.
But a question arises, what can a video do?
From presenting how-to’s, promoting customer testimonials, live-stream events to delivering viral content; a video does everything for your business.
But a lot of Marketers get lost in preparing the right recipe for video marketing success. Primary because of not thinking though and not having a video marketing plan.
Pathway to Create a Perfect Video Marketing Campaign
It is a must that every Marketer has a plan before going on with implementing a Video Marketing Campaign. According to Social Media Today, marketers who use video grow revenue 49% faster & receive 41% more traffic than non-video users.
This means that the competition in this sphere would be relatively intense. So, generally, learning digital marketing at depth is a good way to go about it.
Nevertheless, here are some key considerations to create a killer Video Marketing Campaign. They may seem simple, but after observing the number of marketers who err in keeping these few considerations in mind, I am compelled to call it hacks.
So, my 2 cents at top video marketing hacks are;
Include Key Information About Your Company
Your videos can be embedded on websites other than your website or your YouTube channel. Especially, on Social Media. Therefore, people should know who created the video and exactly understand what it is about. Do include a little introduction about yourself and your business through anchor links.
In case you miss on this, even if you create a terrific video, no one would get to know about you through it.
Attention Span of Your Viewers is Low, Keep that in Mind
Making long and elaborate videos might not be beneficial in every case since viewer’s attention spans are generally short. According to Tubemogul, 53% of people quit watching a video after one minute.
Demo and tutorial videos can probably go longer if you think your audience is ready to sit back and learn. But be sure to have such videos focussed to the consideration stage of your video marketing funnel.
Videos that are used to build awareness, need to be sharp, precise and less than a minute long.
Never Miss to add a Call to Action
Your audience might not be as intelligent as you think. Probably because, they don’t share the same concerns as you. So you would need to tell them what to do next after watching your video.
Imagine a situation in which the viewer of your video is impressed by your product’s video and thinks that the product will be useful to its needs but doesn’t know what to do next.
A CTA (call-to-action) at the end of your video will move your audience to the next stage of a content journey. You can add a prompt to sign-up for a free trial or provide a link to a similar video or direct them to your website by providing the URL.
Video SEO Can’t be Missed
You got to be researching keywords and finding ways to optimize your video for a YouTube search. That’s important. Without a good SEO, your video on Youtube or your landing page, might just be as good as non-existent.
One of the best long-term strategies to bring traffic to your site is with search engine optimization. Include your business name and essential keywords in the filename of the video. Video title, description, and tags ought to include good keywords.
Try to include a link if you can in the description, for networks like YouTube.
Use High Quality Equipment
For screen recordings, invest in good software for crisp recordings that are without interference and a microphone that will pick up clean and clear audio.
High-quality videos will lead to prolonged engagement and hence will captivate your target audience which will eventually turn into your ideal customers in the long run. Saying that, it doesn’t mean that you need hi-def equipment and a world-class studio.
Make sure, all the video content produces is easily digestible and interesting.
Over to You
So, these were some simple hacks to win the video marketing game. It’ll be great to add more to this. If you want to add more hacks, share your ideas in the comments section.