How to use live video for marketing and at corporate places

Live video broadcasting is capable of transmitting messages faster and more efficiently than most other communication tools. For many large companies, the use of live video for marketing and sales, combined with video on demand, is an essential element to stand out from a commercial standpoint. At the same time, in-house live flows become a necessity in corporate communications, team collaboration, and staff development and effectiveness.
This is not surprising. The video has the unique ability to seduce the public, and the live video is even more compelling. The live video is attractive because the audience can live a live event. Live broadcasting is on the rise. Indeed, live video is rapidly becoming the fastest growing segment of internet traffic, which will account for nearly 13% of video traffic over the Internet by 2021.

Want to understand how it is helpful to best harness this trend for maximum business impact? Here is your guide to becoming an organization focused primarily on video, which excites and satisfies customers and employees.
How to broadcast live to employees and internal audiences?

  1. Communications from the management team

Corporate communications teams must communicate information to employees to establish relationships. A pace of communication that reflects at all levels can allow the management team to build trust and commitment, and promote a vibrant corporate culture. On the other hand, this ensures that everyone gets informed of new policies or organizational pivots, with the same messages. The live broadcast of “all staff meetings” allows executives to exchange two-way communications with employees in an open way.


  1. Internal Meetings

Live video allows scattered teams to collaborate and exchange information as if everyone was in the same room. Project updates provided by collaborators produce a stronger commitment and understanding of how staff members work together to achieve the goals.


  1. Employee training

Training through video, whether live or on-demand, allows you to quickly transmit amounts of information to hundreds, even thousands of employees; while monitoring the results. Live training sessions with a video have an immediate effect that types of passive formations cannot compete with other ways. The nature of the live video allows real-time interactions between facilitators and participants, wherever they are.


  1. Investor relations

Disseminating a shareholder meeting allows more investors to participate while saving travel costs. A fantastic advantage of these videos is that they can subsequently complement the communications of the results, breaking down the subjects in an easy to understand and concise form.


  1. Communications with Franchisees

Live and on-demand video connect corporate staff with franchise owners in different geographic areas. Companies that use video can communicate important business messages and complex information to a network of dispersed employees so that all franchisees implement programs and products consistently – which is essential to a Strong brand image.


  1. Human Resources

Human resources teams use live video to attract candidates and reduce the time needed to recruit the best in the world. Once they get recruited, the video allows companies to reduce the integration time of new employees.


  1. Aid for sale

Live and on-demand video provide field sales teams with immediate access to information and content that enables them to respond appropriately to buyer inquiries. Businesses can reduce costs, increase employee productivity and recover lost revenue.

How to use live video to improve the efficiency of sales, marketing, and customer service teams?


  1. Marketing

Live video broadcasting allows brands to interact with customers or prospects in a more humane and accessible way. It is ideal for behind-the-scenes views of your brand, presentations and product demonstrations, to capture and share live events or questions and answers, and to organize live press conferences for international media.


  1. Event Transmission

Brands can broadcast live events – from fashion shows to factory visits – or make the most of their sponsorship or participation in events by being presented live at sporting events, concerts or awards. They can also provide behind-the-scenes views and interviews with participants. These are good ways for brands to communicate with visitors, who can comment in real time what they would like to see, what they want to learn or who they want to hear next time.


  1. Conferences

For businesses that organize their conferences or trade shows, live broadcasting is an easy way to extend main sessions and roundtables to a wider audience of current or potential clients, as well as partners who do not have attended in person. The videos can be made available on demand immediately afterward to reach a wider audience.


  1. Sales

Live video broadcasting is a handy tool that allows sales representatives to support the various exchanges during the buyer’s decision-making process. It allows them to integrate technical specialists and bring the discussion to the next level by quickly explaining complex topics.

The live video turns out to be the better productivity tool that helps in increasing sales to business because it becomes easy for a consumer to trust a live session than to trust cold emails or calls.


  1. Customer Service

Brands can use live video streaming to organize interactive “hours of operation” to answer questions from clients and prospects and show how to use the products. When using video for customer service, service agents can be in front of customers for face-to-face discussions. Unlike conversations without video, discussions are real-time, and there is no timeout before the message is displayed and there is no risk of typing errors. In addition, subjects can be explained more easily orally, for both parties.


Companies use live broadcasting in new ways to generate better results. More frequent video communications mean more productive and cost-effective interactions with both internal and external audiences. Live video works in a multitude of corporate teams: marketing, sales, customer success, HR, PR, corporate communications, and management, wherever they are. Be creative and think about the most relevant use cases for your business. The future is to go live. You and your team (camera), are you ready?

Nirav Patel is Digital Marketing Professional and Social Media Manager at Espay Exchange. He loves to write on new emerging Technologies changing the world.