How thoroughly should you think about your domain name before choosing one? Is it really that important? One of the most crucial steps in creating your brand or company is selecting a domain. Your domain name is often one of the first things people see, and it can influence how they perceive your website and brand. A well-chosen domain can increase user curiosity and drive web traffic, whereas a poorly chosen domain name can have the opposite effect.
Although choosing a name that represents and supports your brand isn’t an exact science with few absolute rules, there are some guidelines to follow.
Length of Domain
Less is superior when it comes to domain names. Users are more likely to identify you with shorter names because they are easier to remember and sort. When there’s less to read, it’s even easier to stand out. It’s best not to use more than 2-3 terms.
Simple & Elegant
You want people to remember and type your domain name correctly. It may be difficult to recall and pronounce complicated or uncommon words or names. Although it may seem self-evident, your domain name should be the same as, or as similar to, your brand name as possible. You don’t want people to be confused if they type in your domain name and end up on a different website.
Use of Keywords
Relevant terms enable users in finding you in a quest and easily understanding what you do. Keywords may be related to what you do or deliver (for example, “coffee” or “cleaning”), as well as your place. Incorporating your position (such as “AGRA”) into your domain name can also assist you in reaching out to local consumers and users.
our brand should be reflected in your domain name, and vice versa. Since brands take time to grow, including your unique brand name in your domain can help you stand out, gain recognition, and increase website traffic. Be sure not to use any current brand names or trademarks when coming up with your brand name and domain name.
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(Go Beyond .com)
The most common domain ending, or TLD (top-level domain), is.com, but there are now a wide range of TLDs available, ranging from academy to coffee to photography. This page contains the complete list of new TLDs offered by Google Domains.
Brands now have more options to build a distinctive domain name that easily communicates the intent and importance of their service, thanks to the many TLDs available. Short and memorable domain names are also still available because new TLDs haven’t been around for too long. Another advantage is that they have no detrimental effects on your search engine optimization. Since many people also type in.com, many companies buy the.com version of their domain name and point it to their main website address.
Things to Avoid
Some elements could negatively impact how people perceive your domain, such as:
- In your name, there are no numbers or dashes. These characters are difficult to type and can reduce the website’s and business’s perceived reputation.
- Funny spellings or words with multiple spellings (like “way” or “too”). This could make it difficult for people to find your website.
- Misspellings are common. These may make your website appear suspicious, leading visitors to believe it’s a phishing or malware site.
- Some companies’ brand names and trademarks. These can never be used in your domain name; attempting to do so could result in legal action and domain suspension.
The next steps are to brainstorm, study, and see what domains are available now that you’ve learned some useful guidelines. Make a list of backup names as you go through this process in case the domain you want isn’t available.