Peter Leo, Author at Tech Web Space

With over 15 years of experience in the technology and consulting industry, I am a results-driven professional adept at driving business growth and delivering value-added solutions to clients.

How Marketing Teams can Improve Customer Experience with Data Enrichment Services

April 7, 2025 by Peter Leo

For brands that seek to manage and scale tailored marketing campaigns, customer data is the foundation. It is essential for brand marketers to collect customer data from diverse sources and build individual profiles. These profiles include information related to customers’ behavior, demographics,…

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Ensuring Patient Safety and Data Integrity: The Essential Role of Data Verification Services in Healthcare

February 19, 2025 by Peter Leo

Valid and verified data is essential for every industry, let alone healthcare. The consequences of using invalid data are limited to lawsuits, fines, and reputational damage in sectors like retail, ecommerce, finance, etc. However, the impact of using invalid and unverified data…

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Decoding the Impact of Data Cleansing Services on Marketing Initiatives: What, Why, & How

February 19, 2025 by Peter Leo

Imagine a scenario where you invest substantial time and effort crafting the “right” content that truly resonates with your target audience. However, the results state otherwise, including minimized customer interaction and thinning profits, making you wonder what went wrong! Unchecked data hygiene…

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Increasing Sales Pipeline Value and Marketing RoI with Effective CRM Data Cleansing Services

July 21, 2024 by Peter Leo

It is a known fact that the best business decisions are guided by high-quality data. This holds true no matter what industry you are in. While good data can do wonders for your business, bad or dirty data, which is characterized by…

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