The beginning of the year is usually the perfect time to look at the wellbeing of your website. Although you might be working with small parts of your site daily, resolving to know deeper and updating it more broadly will pay much for the year ahead. As you may ensure that all the apps are up-to-date and functioning well, there are multiple ways of doing this. You may want to make changes and other alterations, like changing the entire keywords of your site to target more visitors. Having all this in mind as the year begins again, I’ll introduce you to different Web Design Service strategies that will help you update your website for the New Year.
Ensure everything is in the correct working condition and up-to-date
First, what you want to do is assure that everything on your website is working correctly. It means conducting a thorough audit for your website across all pages by providing you check out issues like:
- Missing or poor quality images.
- Broken links.
- Format and style issues.
- Outdated information
- Broken features and plug-ins.
- Incorrect information.
- Poor content/missing content.
All this may appear like a lot of things to handle, but every page must make a strong impression. As you go through your website, this could also be an adequate time to ensure that your content has been organized correctly. Also, it would be prudent if you create a back plan before making any changes.
Once you ensure everything is in a good state and up-to-date, you should determine whether your site is useful or not as much as possible. A/B testing is an excellent way of doing it. The techniques involve creating two versions of something, and at the same time, you test against each other. For instance, if you want people to visit your homepage by signing up for the email list, you can create two versions. One of the two pages should have a different type of call to action where visitors have randomly sent to one page or the other basing on which gets more clicks.
Request feedback from your target audience
Consequently, you will need to know or get views from your existing audience on how they think about your websites after the changes. Note what your audience likes and dislikes, and the content or features they value. It is essential to ask for the problems they might have encountered and come up with an appropriate solution to everything. It is good to ask directly through the comment sections or forums, email campaigns, or other polls to ensure the justification the site requires. It will encourage the customers to give correct opinions on the same.
Research on your competitors
The New Year is an outstanding time to ensure you are still competitive in your field or rather niche. Thus, it is essential to know what a similar site has been doing to achieve their milestones. Fortunately, different tools can help you in understanding how your competitors are fairing. Most of them are made to help you compare your site to other specific metrics. For instance, Similar Web shows traffic information for any website, while BuzzSumo enables you to see which pieces of your competitor’s content information was the most successful. That way, you will know the right information that can draw traffic to your site. Once you have done with your competitors’ research, you can then put the insights you acquire from your competitor research into your website.
Check your site’s analytics.
Apart from checking up on your competitors, it is prudent to consider data that is a little closer. For instance, if you are tracking your site with the analytics, you need to figure out things like:
- The accessible pages on your site
- Abnormal high bounce rate in any of your pages
- Pages that have generated the most engagement
If you are not conducting tracking analytics for your website, it is good you consider making the new the time fit for doing it.
Update your keywords
An essential thing in any of the website strategy is keywords. The correct keywords help you in ranking search engines meaning your site will be more visible, although volumes can always change. To fix such problems, you should devote more time in the year and keep checking your website’s main keywords. A useful tool that can be helpful when it comes to this task is the Google keyword planner.
Create new or update the existing content
The most beneficial way of updating one’s website is by creating brand new content, even if you might consider it somewhat doing well. It is smart, adding, engaging, high-quality content at any possible moment. It helps significantly in boosting your search ranking by keeping the reader coming back for more information. To improve your content section on that matter, you can involve in starting a blog, creating short videos, and even rewriting critical parts for your site.
Ensure that the site is in good condition and working effectively, even if you keep making changes throughout the year. At the begging of the year, you need to go back to the drawing box, do thorough site review, conduct research, and find few alterations that need to be fixed. If you follow the above-explained tips to follow in updating your website, it will look ready for 2020.