5 SaaS Products Startups Must Use Everyday

The number of start-ups is increasing day by day. Although not an entirely new trend, however, the concept is not relatively old either. With people getting more aligned and inclined to do something of their own instead of doing an orthodox or the conventional (traditional) 9 to 5 job, the concept of start-up has taken some severe (terrific) momentum and is running with a limpid flow. But does every start-up end up being a successful one or even for that matter does every start-up even survive?  Starting a start-up is by no means an easy task by any stretch of imagination. A lot of planning, preparation and process are involved behind it.

Even after it is eventually (finally) launched, it takes a whole lot of dedication, perseverance, discipline, devotion and commitment to make it stand the test of time and enter the phase where it can possibly start to flourish. And in an age where the competition is just cut throat with competition in start-ups itself being a massive factor to encounter and overcome, there is no hiding behind the bush but to face the heat and music straightaway looking to make amends with every opportunity that comes one’s way and even go on and creating them if they are late on coming.

By launching a start-up, one thing that is for sure that one would need to grind it out to the fullest toiling really hard unless and until of course luck shining really brightly on the person’s side. It is so because when you are launching a start-up you should be all geared up to go through the adverse challenges that are likely to come with it.

Starting a start-up is by no means a child’s play or a walk in the park. Moreover, you have also got to consider very much the investment factor as well. With lion’s share of the start-ups failing to stand tall and meet even their own expectations & more importantly getting crushed and crumbled within just a year of their launch, it is verily important to be getting the basics right prior to starting a start-up.

Thus, it is of utmost importance to be absolutely in the right frame of mind and on the right track before harbouring serious thoughts of opening a start-up. The thing with start-ups is that one needs to go with an uncluttered mind and having a definite goal of what is to be achieved moving steadfastly and taking a step at a time irrespective of what is its niche industry and regardless of the amount of capital invested.


The belief has to be there above all that one can go on and succeed & make the start-up grow in stature. As the old adage goes, believing is achieving!! No matter what odds are placed in the way, the faith needs to be there that the start-up can see them through and develop into a substantive and big company in the future with persistent and consistent efforts. Start-ups have got a small bubble where almost every start-up consumes each other’s products in some way or the other. And when the start-up is a SaaS (Software as a Service) based one, there is just no denying the fact that they tend to extensively use other SaaS products for running the company.

There are a plethora of tools (products) which can aid SaaS based start-ups in their day to day work and functioning and it is indeed really difficult to shortlist only 5 of them. Still, if only 5 tools have to be named that can very well help SaaS based start-ups in their day to day and regular endeavour, here how the list would be like: –

The following five products can really facilitate the growth and development of SaaS based start-ups helping them to rise to eloquent heights-

1. Intercom

It is always desirable that a start-up gets the ideal start especially when it has just ventured out on its journey. Intercom is a fabulous product for a new start-up. A young start-up can truly derive a lot of benefits from it to say the least. It can cater to a number of requirements. It can be used for a multitudinous of purposes like targeted e-mail campaigns, one-off announcements, product feedback and customer support and many other tasks. Installing intercom is just a matter of a few seconds particularly when done using Segment.com. The most fascinating aspect of Intercom is that you can get to go very quickly from zero (nothing) to a direct customer contact, performing drip campaign. Moreover, it also provides a fundamental kind of CRM (Customer Relationship Management). Intercom even gives you the option to A/B Test your messages and make a comparison of their performance as well.

2. Chartio

One of the very important aspects of a start-up is constantly asking questions as to what its most profitable marketing channel are, how to retain users’ day after day and the likes. But it has been seen that all these answers cannot be found in a single place. Salesforce, Google Analytics, Intercom or the company’s database might well have parts of this answer but the complete picture of the scenario cannot be obtained through it. Chartio in this context is a fantastic product to be using.

3. Github

Github is a stupendous case with the company making billions in revenue having thousands of employees. There’s simply no complaining of the fact that Github performs phenomenally well and it is very hard indeed to match the features it provides and the function it performs.

4. Salesforce

This is a very good product, in fact a quintessential one for tracking sales report and activity, sales performance, etc. The role played by Salesforce in initiating cloud computing revolution has simply been instrumental and outstanding. It has indeed played a phenomenal part in the processing of the cloud computing revolution and itself has been a revelation in more ways than one. The CRM solution allows businesses to collect all information on prospects, customers and leads, all within a singular online platform and thereby allowing authorized employees to access any critical data on any connected device at any point of time.

5. Slack & Redbooth

All the products (tools) discussed previously (above) are about definite parts of the business, but it can’t be got done if there is no system of record for what needs to be done and without a platform for speedy and swift asynchronous conversations. Slack is used for following key notifications and also for casual & rapid conversations. The other one is Redbooth which co-exists with Slack and the two can be quite easily integrated to function as one with optimum effect.

These 5 products can really set the tone for a SaaS based start-up and get its workings well and truly on track. By using these Software as a Service (SaaS) products, a start-up can definitely get a move on big time. These 5 products would find daily use in a SaaS based start-up environment. Thus, there is simply no denying that every SaaS based start-up just like any other needs a traction and SaaS products are quite comprehensively capable of providing exactly that.

Deb Dey is a Digital Marketing Consultant with over 10 years of industry experience. He is the founder and the CEO of a small digital branding agency - 3Leaps. He started his career as an online marketer but later he learnt new skills that include - social media marketing, content marketing, web design, graphic design and more. He loves nature and believes half of the world should be left to mother nature.