Yes, app push notifications do increase live stream engagement and could drive 191% in customer engagement compared to users who receive no messages. [Source: Braze]

Though it is a direct and fast way to reach users and encourage them to perform some action such as subscribe, check updates, and similar more.

Push notifications are services that are delivered directly to mobile devices by the app owner. They are short, goal-oriented, and clickable messages to trigger specific performance. In the context of a live streaming app, it can be used to update real-time events, exclusive content available, etc.

The main objective of sending push notifications is to pull users back into the application and increase session length. Continue reading to explore more information.

How Push Notifications Drive Live Stream Engagement

Push notifications can be tailored to specific requirements to meet critical objectives. Imagine this: you want to pull customers who missed your previous live stream. By sending them push notifications in advance, you can inform and encourage them to participate in live streaming.

Push notifications boost engagement among live stream users in the following ways:

Real-Time Alerts

Sending them real-time alerts can increase the chances of users. Viewers are more likely to join within the first 60 seconds if alerted instantly. Therefore, time is key here, and sending push notifications at the right time helps pull them to your app.

Personalized Notifications

According to a study by Localytics, personalized push notifications improve open rates by up to 800 percent. Apps that utilize user data, for example, favorite streamers, categories watched, or past engagement, can create tailored push messages. These can provide higher click-through rates, improved content relevance, and repeat viewing behavior.

Re-Engagement of Inactive Users

Another benefit of using push notifications for a live stream application is that it can re-engage inactive users who either forgotten about your app. Sending notifications on trending and viral streams could be a vital strategy here.

Push Notification Success Stories

Twitch and YouTube are the two popular streaming platforms to date. Here are a short use cases of both in the context of push notification strategy.

Twitch

Twitch uses behavior-based push notifications, and these messages significantly increase session duration and concurrent views, especially among loyal followers. If you are new to Twitch, read this guide on how to stream on Twitch with the initial setup essentials.

YouTube Live

YouTube Live enables “notify me” features before an event. Users who opt in are twice as likely to show up for the stream. This is the best way to align app notifications to drive engagement.

The Psychology Behind Push Notifications

Indeed, push notifications trigger psychological factors that play an important role in driving engagement for a live stream app. The following are its key components that capitalize on psychological factors.

● Urgency and scarcity
● Personal relevance
● Habit formation

The above triggers emotional sentiments in users to take definitive action, resulting in increased engagement.

Common Mistakes to Avoid with Push Notifications

Sending push notifications requires informative data, good planning to avoid the common pitfalls mentioned below.

● Sends users straight to notification fatigue.
● Generic messages that lack urgency.
● No opt-out or setting panel.

Instead of these, you must include the following best practices.

● Use a clear CTA in your message.
● Implement user time zone logic.
● Create pre-stream opt-in reminders.
● Offer value-based messaging.
● Use rich media (thumbnails, emojis, stream preview GIFs).

Do Push Notifications Really Increase Engagement (Final Thought)

Yes, when implemented strategically, it can drive real-time user actions, increase engagement, and encourage long-term app loyalty. Remember not to spam by sending too many messages, as they can get irritated or might uninstall your live stream app. Push notification is a great strategy to drive engagement.

Frequently Asked Questions