You’ve surely heard of Search Engine Optimization. Perhaps even worked on it. But the optimization process is not limited to only search engines. App stores can be optimized as well Suppose you launch an app. It’s elegant, endowed with high-end features, and…
Managing online reputation is no longer non-mandatory in today’s competitive market. In fact, it is a common practice for businesses to hire teams of marketers that work around the clock to manage, monitor and improve their client’s reputation on the web, be…
The marketplace is full of new technological advancement that’s ruling the entire world. The majority of the improvements are concentrated on enhancing the company or handling of content. Augmented reality is used in sophisticated industries such as guards, military instruction, and gesture…
There are two kings. One of them is “content”, a.k.a. information (knowledge is power), while the other is Google, the king of the Internet. The expression “content is king” is one of the truths that have and will continue to predominate in…
To this date, Amazon is one of the most trusted e-commerce platforms. Amazon has more than 197 million monthly visitors, making life a lot easier for retailers. Due to its larger than life stature, retailers are investing heavily on Amazon. But not…
The digital landscape is evolving tremendously and the core strategy of marketing has shifted from the traditional marketing system to the online marketing system where marketers reach a greater number of potential customers through social media and websites. In the past, marketers…
Social media is one of the exceptional things that has evolved. It has brought everything at our fingertips. A single place where you will get answers to your questions. Facebook, Instagram, Twitter, LinkedIn, and other social media platforms have taken the…
Before shopping, about 90 percent of the people read reviews before settling with their final choice. The figure indicates that reviews directly translate into dollars. And when it comes to assessing a business through what people say about it, Yelp is generally…
Owners of a business are always looking for ways to increase their website’s ranking. An increase to a business’s website ranking helps to improve traffic to the website, which results in an increase of sales. However, many businesses believe that publishing a…
They say every problem is an opportunity in disguise. A mindset that projects positivity in times of adversity. Try telling that to the world’s leading social media network, which suffered its biggest ever Facebook outage in history on March 13th 2019. It…
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