7 Steps to Reach out Google’s First Page: Comprehensive Tutorial

7 Steps to Reach out Google’s First Page: Comprehensive Tutorial

Every website owner dreams of getting to Google’s first page. And it is a well-known fact that if you are ranking beyond the first page, your website is almost invisible for your target audience.  The main question is how to get ranked…

10 Reasons Why Social Media is Important for Local Businesses

10 Reasons Why Social Media is Important for Local Businesses

Social media started out with the idea of bringing people closer. However, as the user base increased, these companies turned to advertisements for revenue. Many small and large businesses have started using these ads to spread awareness, increase revenue, and grow their…

Podcasting And  Digital Marketing: Emerging Trends In The Post-Covid Era

Podcasting And Digital Marketing: Emerging Trends In The Post-Covid Era

The Covid-19 pandemic brought to the fore the important role of digital marketing. It offered a cost-effective option for companies that may have been struggling to remain afloat. Astute marketers became more innovative in maximizing the available online opportunities. What makes digital…

A Concise Guide to Product Positioning for B2B Marketers

A Concise Guide to Product Positioning for B2B Marketers

Product Positioning, to put it in the simplest of words, is an activity done for marketing a product, which decides what place does your product hold in the mind of the customer, or in the heart if done most effectively. Product Positioning…

5 Common Mistakes in Video Marketing Campaigns

5 Common Mistakes in Video Marketing Campaigns

Video marketing is one of the most popular strategies businesses use to attract their potential customers in this digital era. Today, every savvy marketer has their marketing videos and makes sure they spread them like a wildfire in their digital platforms, from…

Tips for Creating an SEO Strategy That Will Get You Noticed

Tips for Creating an SEO Strategy That Will Get You Noticed

When trying to attain your online business goals, the aim is to get the top position on the SERPs, increase organic traffic, and improve organic revenue. And an SEO strategy is the roadmap you need to achieve those business goals. A good…

7 Things You Should Consider Before Creating a Marketing Strategy

7 Things You Should Consider Before Creating a Marketing Strategy

A marketing strategy is a game plan for a business brand to promote its products and services to obtain superiority over its competition. It’s all about observing and analyzing your target audience and how your product/service can influence them. By creating an…