Taimoor Khan is senior digital marketing consultant working with Starlinks – An Auckland based web design NZ Company. He has his key insights into the ever-evolving digital marketing industry and helps entrepreneurs to add more value to their businesses with market insights, and trending technologies.
SEO Vs. SEM – A beginner’s guide to E-commerce business marketing techniques

SEO Vs. SEM – A beginner’s guide to E-commerce business marketing techniques

Search Engine Optimization and Search Engine Marketing are two important but confusing/overlapping components for most business owners. In fact, many businesses found themselves totally helpless in understanding if there are any differences between two services, which makes them use these terms interchangeably….