TechWebSpace http://www.techwebspace.com Let’s Make Things Better Mon, 22 Jan 2018 09:36:22 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.2 http://www.techwebspace.com/wp-content/uploads/2015/07/unnamed-150x144.png TechWebSpace http://www.techwebspace.com 32 32 Testing and Validation of Advanced Driver Assistance Systems http://www.techwebspace.com/testing-validation-advanced-driver-assistance-systems/ http://www.techwebspace.com/testing-validation-advanced-driver-assistance-systems/#respond Mon, 22 Jan 2018 07:13:26 +0000 http://www.techwebspace.com/?p=5174 For more comfortable driving process ADAS (Advanced Driver Assistant Systems) systems have been developed from various assistant tools. With features like voice guidance and visual feedback ADAS improves driver safety and driving experience. It can identify nearby objects in the road and...

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For more comfortable driving process ADAS (Advanced Driver Assistant Systems) systems have been developed from various assistant tools. With features like voice guidance and visual feedback ADAS improves driver safety and driving experience. It can identify nearby objects in the road and can alert the driver of the road conditions.

It also alerts the driver to slow or stop the vehicle in some cases. This level of ADAS is great for things like blind spot monitoring, lane change assistance, and forward collision warnings. ADAS autonomous technologies are being in a rapid pace now days. Advanced Driver Assistance Systems used to be offered in minority of new vehicles.

But the trend shifted to be sold in majority of vehicles in a model year. This shift makes all automaker to believe that ADAS technologies are becoming the next competitive area to differentiate their vehicles from others. Regardless, they are well executed and well integrated.

Advanced Driver Assistance Systems (ADAS) have started ruling over the current driving assistance market. Earlier, only route and navigation were assisting drivers, but with IoT and interconnectivity of vehicles to more powerful remote systems, ADAS has now become way smarter.

However, you can’t just hand over the complete control of your vehicle to an automated system without thoroughly testing it first. There have been a lot of advancements in ADAS validation and testing due to which, various Advanced Driver Assistance Systems are now installed in popular vehicles.

Top Trends in Advanced Driver Assistance Systems

Before getting into ADAS validation, knowing about the latest trends in ADAS is important. Here are a few top advanced driver assistance systems available in today’s vehicles –

#1 Embedded Vision:

Systems that enhance and assist the vision of auto-motives are essential for identification and tracking of potential hazards on road. Embedded vision is also responsible to provide critical input for various high-level warning functions like unobserved traffic and lane drift, not to mention the data that is needed for supporting various services like traffic sign recognition or automatic parallel parking.

These systems also provide foundation for monitoring systems, which warn when the attention of driver wanders due to distraction or drowsiness. As you can see, these systems are really crucial, which is why ADAS validation is essential for them.

#2 Sensors:

Other than vision-based warning systems, ADAS also requires various sensors that monitor the immediate surroundings of the vehicle as well as the driver. Various sensors like LIDAR (Light Detection and Ranging), IRD (Infrared Radiation Detection) and radars offer various solutions for cruise control of the vehicle as well as apt responses for changes in traffic and maintenance of safe distance during ‘stop and go’ driving. As these sensors mainly comprise of sophisticated ICs, ADAS validation is really important in their case.

#3 Connectivity:

One of the most important things in ADAS is connectivity. This is now done with the help of wireless systems that provide external as well as in-vehicle connectivity. Various systems like tire pressure monitoring, FlexRay and anti-lock braking systems are monitored using these wireless systems and any contact that is required to be made externally like roadside assistance is done automatically with the help of ADAS.

#4 Automotive Systems Infrastructure:

ADAS cannot function without proper automotive systems infrastructures. As safe functionality is one of the most important things to consider in ADAS, real-time operating systems and supporting tools are essential to any ADAS design.

Industry standards like AUTOSAR (Automotive Open System Architecture) provides the designers with an interface that is common for linkage of any third party software module within the vehicle. Without proper infrastructure, it is difficult to set up any technology in ADAS, which is why ADAS validation is crucial.

#5 Automotive HMI Design:

Human Machine Interface designs are highly important in ADAS as you need a proper distraction-free method of interacting with the driver. Advancements in technologies like touch-screen ensure that interaction with drivers and passengers is easy when the vehicle is parked, but during the driving process it is a little difficult.

Touch-free or spoken HMI systems ensure that drivers don’t move their hands from the steering wheel. Eye tracking technologies are another important part of these HMIs along with voice operation. All this requires rigorous testing.

ADAS Validation of Above Technologies 

ADAS is paving the way to a future where humans won’t necessarily need to drive anywhere as self-drive cars would be smart enough to stay within the rules and still reach on time. There would be less accidents and road issues. No matter how promising these technologies sound, they still need to be rigorously tested. Here are a few ways in which validation of these ADAS technologies is done:

Initial Programmer Test:

The first step is completely computer-based where a programmer sets up a bug test for the particular algorithm that will be running ADAS. This is a pretty simple test, which is used just for validating the initial code of the ADAS system.

Simulator Test:

This is the next test that the particular code goes through. This is also a digitalized test and in this test, the code is fed into a virtual simulator that mimics real world scenarios for testing. In this test, various parts undergo ADAS validation.

Hardware-Based Tests:

Generally, this test is done only on sensors and systems that will use ADAS code and not on the vehicle per se. Once ADAS code passes the hardware-based tests, it is then subjected to a final vehicle test.

Vehicle Test:

This test is with all systems intact and is a physical test. In this test, the entire ADAS system is loaded on to a vehicle and used in a proper real world scenario. If the ADAS system passes this test, it is ready for distribution.

The reason rigorous validation and testing is required for these ADAS systems is because they are actually responsible for real life and death situations. It is important to be 100% sure of their capabilities before sending them for distribution.

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Essential Advantages Of Employing Windows and Managed Dedicated Server http://www.techwebspace.com/essential-advantages-employing-windows-managed-dedicated-server/ http://www.techwebspace.com/essential-advantages-employing-windows-managed-dedicated-server/#respond Mon, 22 Jan 2018 07:07:12 +0000 http://www.techwebspace.com/?p=5165 Even though there are diverse kinds of hosting alternatives present in the market, windows dedicated server is regarded the best for small and big businesses. Today, they are capable of offering the best attributes, safety as well as management functions for the...

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Even though there are diverse kinds of hosting alternatives present in the market, windows dedicated server is regarded the best for small and big businesses. Today, they are capable of offering the best attributes, safety as well as management functions for the users. In place of these, Windows servers also come with various advantages. This content has mostly planned to offer good detail on these advantages.

Below are some of the advantages of employing dedicated server hosting:

  • The GPMC attribute of the cheap windows dedicated server will let the manager to organize as well as supervise the group policies for various sites and domains. Furthermore, this could be completed through an easier user layout.
  • With the assistance of a windows server, you will be capable of creating websites simply. In this way, you will also have an alternative to allocate data as well as the output of the teams. Furthermore, with the assistance of this server, you will be capable of accommodating thousands of websites within your company.
  • Windows dedicated servers USA are also earning a lot of recognition in the market because of their easy and accessible web services. The windows server 2003 also comes with the multi-platform Universal Description, Incorporation as well as Discovery.

Windows servers are also offering a very safe as well as open communications for the users. One more great advantage of employing these servers is that they will be capable of reducing TCO via server consolidation.

Looking for an organization that can offer you unmetered dedicated server, server colocation, could be the best alternative for you to keep the traffic flow and programs of your webpage. It is also quite vital to think about size of your website when choosing these services.

Advantages Of Managed Dedicated Server

Managed dedicated server hosting is rented for employment by the host provider’s client. The clients that are businesses of all dimensions and kinds, operate their websites, and administer content and apps, whereas the host concentrates on communications maintenance so the client does not have to handle server management activities.

The services offered by the host provider involve: hardware and software arrangement, susceptibility scans and changes like firewalls and intrusion discovery, DDoS attack alleviation, operating system and app changes, patching, maintenance, support and checking, data backups, and different necessary technologically sophisticated services such as scalability, load balancing, and lot more.

For businesses, which do not want to expend time and costly in-house sources on dealing with a server, managed dedicated server hosting is an ideal solution as it sets users free from installing, safeguarding, monitoring and managing the server.

There are diverse features of dedicated managed hosting. For example, the aim is to free users from safeguarding and monitoring servers and concentrate on the look of the website and other significant attributes that makes it an enviable and highly noticeable website.

As there are no industry norms for the responsibility of dedicated server administration, every host provider can describe managed hosting another way. This can involve: changes and upgrades, management, checking, safety, pace and receptiveness, and specialist services. The host provider will describe their services all over their own fixed standards.

Since managed dedicated server hosting will involve the benefits like: clients can simply go through the server via a control panel, 24×7 limitless management, 24/7/365 technical help, particular amount of bandwidth, particular level of server processing control, communications attributes, as well as dependability and flexibility attributes such as active scaling.

Overall, using services of the best data center can help you manage your data successfully.

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Best Practices to Maximize SEO Potential with Magento 2 Layered Navigation http://www.techwebspace.com/best-practices-maximize-seo-potential-magento-2-layered-navigation/ http://www.techwebspace.com/best-practices-maximize-seo-potential-magento-2-layered-navigation/#respond Mon, 22 Jan 2018 06:57:59 +0000 http://www.techwebspace.com/?p=5158 Did you ever go through a period where you got insecure about your identity and existence? Amidst the throng of 7 billion people, how did you prove your existence? What extra efforts did you put to let the world know that you...

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Did you ever go through a period where you got insecure about your identity and existence? Amidst the throng of 7 billion people, how did you prove your existence? What extra efforts did you put to let the world know that you are a useful entity which occupies space and volume?

Similarly, you ticked all the requisites of building a great website, but what did you do to make people aware of your website’s existence surrounded by billions of eCommerce competitors? You need to put extra shots in your work to achieve the said. How can you do it? The answer lies in the concept of SEO i.e., Search Engine Optimization.

SEO is a process by which you improve the visibility of a website/webpage in a web search engine by certain tactics. The list of tactics to better the web search is unlimited, but you will have to figure out what’s ideally suited for your website.

Recommendations to Maximize SEO potential to have good ranking in the SERPs:

Start With the Basics: Introspect your Technical Issues

Though Google has introduced smart SEO algorithms like “Penguin”, “Rankbrain”, “Panda”, “Pigeon”, “Hummingbird” to optimize the quality search, the problem may lie in your website’s structure and technicality. Technical issues like adding images which are not search-friendly, shady links, poorly implemented navigation, etc could make it difficult for ever-changing Google’s algo-spiders to get hold of you. Before spending thousands of bucks for optimization, make sure that your website is internally optimized.

Introduce Great Content: A Soul Which Pumps Life in Web Traffic

One of the most basic steps by which you can improve a website’s SEO position is by posting useful contents. Posting important contents and more importantly fresh contents at regular basis would help Google and other search engines to pick up your website.

The sole motive of posting unique contents is that they compel users to visit the site time and again. Publishing stale or duplicate contents would not only repel your clients but would make it difficult for you to hit the top of the search page.

One way to rank well in the search engines is by writing blogs which at least contain 500 words. The chances of long posts visibility are much greater than the shorter ones. Long posts are important pillars of SEO strategy.

Reason: Lengthier the post, greater are the clues for Google to determine what your blog is all about. Since you will have more headings, links, and images, you don’t need to stuff keywords.

Stick to the Fundamentals: Reflect your Work Through URLs

Just as website contents, informative URLs are important. Make certain that your URL is easily readable and is easy for Google to identify what’s the purpose of your website/page. Keeping unreadable symbols in your website URL would make your website’s discovery extremely arduous.

Include Lucid Links: Both Internally and Externally

The maximum advantage of SEO potentiality can be reaped by including correct links.

Internal Links

Internal links are good for user navigation within the website. Internal links are known to create a bridge between your contents and supply a good amount of data to Google to analyse the schema of your website. They can build hierarchical order on your site, which empowers you to post valuable links. So opting for a smart linking strategy can enhance your SEO.

Internal links connect the site and the users and inform the user about the traffic of certain pages of your website. Optimize internal links in such a fashion that Google gets to know that these links are really important for the consumers.

Internal links like Layered Navigation, Navigation bars, could help users to extract the correct product. You can call it an internal optimization of your site.

Role of Layered Navigation – Positives and Negatives

Layered navigation is widely used by eCommerce industry to organize the websites. It helps in drilling down the products, bleaking the product attributes and broadening the decision-making abilities. A user can filter results based on several combinations of attributes. This sort of navigation gives an immense control over the product search process.

Another advantage of layered navigation is that it eradicates the option of page reloads and helps in easy comparison of the products.

Despite these positives, layered navigation can cause certain problems in SEO ranking.

  • URLs with parameters or too long URLs make no sense to the user-experience nor for the search engines. Follow a set of rules (parameters) given by search engines to rank your website.
  • Plenty of pages appear in search when search engine’s robots crawl and filter the index results. This kills the very purpose of SEO.
  • Duplicate meta tags and repetitive content are sidelined as low-quality data by the web crawler. This may possibly lead Google to downgrade your website demeaning the actual rationale behind optimizing the site.

You can use Ajax based Advanced Layered Navigation Magento 2 Extension which not only eases the product discovery process but also resolves the above-mentioned issues by:

  1. Letting you block all the web pages developed by Layered Navigation from indexing.
  2. Allowing you to add brand pages indexing
  3. Empowering you to filter the results using an index but by presenting them in an appealing version.

Website Better Navigation

-External Links

Just as internal links, external links hold great potency in serving the search engine optimization. External links are those links which navigate the users to other websites. It is exceedingly important that your external links don’t lead the users to non-existing or error pages.

Linking your eCommerce website with reputed websites can help you develop a harmonious relationship with your customers. If you post external links, search engines would definitely reward you by reflecting you on the search.

Let us check the list of Google SEO algorithms and how you can maneuver your site to the best rankings by appeasing these algorithms:

Google Algorithems

PANDA

Panda is known to assign the marks to the web pages. Based on the marks, rank is decided.

How to appeal its algorithm?

Don’t miss the content auditing. Panda checks out the originality of your content. It is difficult to get the unique content, especially when you have an eCommerce platform. You can use unique images and user-generated contents smartly to appease Panda.

PENGUIN

Google’s Penguin is known to downgrade the rank of sites based on the criteria like manipulative contents.

How to appeal its algorithm?

Constantly monitor the growth of your link’s profile and don’t fear to run regular audits using backlink checkers.

HUMMINGBIRD

Unlike Panda and Penguin, Hummingbird helps Google to comprehend the input search queries and shows links that match searcher intent. Though keywords play an important role, Hummingbird is more of a smart algo which decrypts the results based on mapping the synonyms and semantic of the search input.

How to appeal its algorithm?

Try to focus on the concepts and semantic rather than the keywords. Hummingbird is smart enough to map the similar meaning words. By generating useful content that gratifies the searcher intent, you can conquer both the segments – SEO and engagement.

MOBILEGEDDON

This algorithm helps Google understand which pages are mobile friendly and let them rank the page in a mobile environment. Pages which are not optimized properly or are not user-friendly are zoned out of the top search results.

How to appeal its algorithm?

Build mobile pages, focus on their agility and user-friendliness. There are some tools in the market which can help you check if your page meets the requirements of friendliness.

The Final Call

There are plenty of SEO settings on which you could work to rank your website. But with time, you will need to check which one is ideal for your website based on your SEO data.

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Key Mobile App UX Design Strategies for Designing a User-centric App http://www.techwebspace.com/key-mobile-app-ux-design-strategies-designing-user-centric-app/ http://www.techwebspace.com/key-mobile-app-ux-design-strategies-designing-user-centric-app/#respond Mon, 22 Jan 2018 05:41:56 +0000 http://www.techwebspace.com/?p=5111 Certainly, there are a lot of factors that account for a mobile app’s success, but the user experience (UX), which is offered by your mobile app is one of the most important factors that need to be considered. Want an exceptional UX...

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Certainly, there are a lot of factors that account for a mobile app’s success, but the user experience (UX), which is offered by your mobile app is one of the most important factors that need to be considered.

Want an exceptional UX design for your mobile app? Find out what are the best-followed methodologies and practices in the mobile app development industry that can help you in engaging with the customers and reaching newer heights. If you are succeeding in implementing the best UI/UX strategies in the most effective way, your mobile app can truly stand ahead of the competition, thus ensuring to meet the business objectives and goals.

And if you’ll fail to properly understand the connection between users’ requirements and app’s UI/UX design, then you will end up with an app that fails to appeal your audiences.  And that would result in losing the app amongst thousands of other mobile apps that have similar features & functionalities as your app.

We know how critical UI/UX is an app is. That’s why; we have come up with a few proven methodologies and UI/UX design strategies that you must consider for your next mobile app development project.

A Market-centric UI design can give your app a competitive edge

For creating an exceptional UI/UX design that has the capability to delight and entices users, you must focus on user interface (UI) design. Being one of the most crucial factors to focus on, UI design helps in getting best deliverables.

Choose soothing colors, layout, and frameworks

Always choose your mobile app’s color palette and frameworks with the captivating design layout. According to studies, selection of appropriate colors laid a huge impact on the engagements and conversion rate, thus affecting the overall market performance of the app.

Have a minimalistic approach

By having the minimalist design approach, we can emphasize on creating a user-friendly interface that users can quickly learn. There are a lot of apps that have followed a minimal UI design approach and have gain popularity and success. A minimalistic approach helps to make the design look less cluttered. And the best part is it delivers a world-class experience to its users.

Your app’s first impression should entice users

Your mobile app has a few seconds to entice users and prove its worth. The user experience that your mobile app provides to its users within first few seconds is very crucial. As this on-boarding experience would show how crucial your app is.

Personalization is the key

Unlike a website, your app doesn’t have the cookies option. That’s why your app can’t store user’s previous browsing history so that it could show the results accordingly. But app comes with analytics features and AI tools, which enable users to record their session, requirements, and behavior within the app. And, that same data could be used to offer a much more customized and personalized user experience for its app users. You could define your app’s personalization strategies and could see a tremendous increase in the app’s conversion rate and customer retention rate.

Wrapping it up

To conclude, there are a lot of various strategies that could help you and provide an exceptional and best-in-class user experience. Here at Brainmobi, we use detailed app UX analytics, in order to get the right app design that actually works for the businesses and brands.

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2 Major SEO Strategies That Every E-Commerce Retailer Should Use To Track Their Business http://www.techwebspace.com/2-major-seo-strategies-every-e-commerce-retailer-use-track-business/ http://www.techwebspace.com/2-major-seo-strategies-every-e-commerce-retailer-use-track-business/#respond Sun, 21 Jan 2018 05:36:00 +0000 http://www.techwebspace.com/?p=5136 With the advent of smartphones and increasing use of the internet, the E-commerce business has transformed the way business is done in India. It is said that Retail e-commerce sales will reach 25.07 billion US dollar by 2018 In India. The reason...

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With the advent of smartphones and increasing use of the internet, the E-commerce business has transformed the way business is done in India. It is said that Retail e-commerce sales will reach 25.07 billion US dollar by 2018 In India. The reason behind a constant increase in e-commerce sales is more people shopping online than ever before. Consequently, E-commerce companies will have to work harder and smarter to stand out in the online crowd.

In a huge competition, how will you track your e-commerce business to keep ahead of your rival? For that, you need to use SEO (Search Engine Optimization) tools and techniques. Effectively leveraging search engine optimization (SEO) to improve online performance; demands ongoing monitoring and changes in accordance to ensure continued success.

Significant Importance of SEO for E-commerce Sites

For many years, e-commerce websites have bloomed business all over India. Almost every retail businesses tend to have their website in which people shops and trades. By ensuring their website is responsive, engaging and easy to use will enable more customers and prospects to come back and visit a website again and again to shop. Surely, Search engine optimization is a necessity!

SEO is an important aspect of any organization’s digital marketing strategy. It is a major source of generating traffic to your e-commerce websites – primary means of visibility on the internet. Imagine for a moment that your site received no traffic from search engines. This would lead to; Perhaps, deep down in the search results. That means e-commerce retailers who do not invest in SEO are at disadvantage – losing their target customers.

As you can see, SEO is the backbone of an e-commerce website. If you want your SEO to be truly effective to improve your online reach, there are five types of SEO tools you should use to monitor your site on a constant basis.

Google Tag Manager

tag manager

Google Tag Manager is one such user-friendly solution that enables marketers to apply tracking code on every page of your website pages. Usually, ecommerce website has multiple web pages thus things can easily get lost with manual management of tags for each page. Tag manager has a variety of built-in tracking tags which means you do not have to write a custom script to track various user activities – one of the important benefit of tag manager.

  • Event Tracking

Event Tracking is an efficient tool to understand the user actions on your website such as how many times a user clicked a button, submitted a form or downloaded any documents.

You can measure several activities taking place on your site by leveraging Google Tag Manager Auto-Event Tracking functionality which eliminates the need for manual tagging of each link you want to track.

How Will You Setup Auto Event Tracking – Quick Steps!

  • First, Create a new tag in Google Tag Manager by selecting ‘New’ from tags menu
  • Secondly, configure the tag: Click in the section to edit before that make sure that your tracking ID is set by entering value or using the gaProperty constant string variable. Then change the Track Type to ‘Event’. Populate the Event Tracking Parameters fields: Event Category, Action, Label, and Value with text and/or variables that dynamically Change.

The Tracking Parameter Configuration Looks like This:

  • configure tagThird, create a new trigger by clicking ‘New’. Choose ‘click’ and you will see a popup which allows you to edit existing trigger or create a new. Configure this Trigger by choosing the Trigger type. Two types: Use “Just Links” or “All Elements” – Built-in automatic trigger. Lastly, set the ‘Fire on’ condition which can be set for All Clicks or Some Clicks:

For Example:

trigger

  • Web Form Tracking

Every business requires web form tracking to track web forms like a Contact Us page, a Free Demo page, a Schedule Appointment page, etc to obtain information such as where our prospects and customers came from before they completed that form on your website.

How will you set up a web form tracking? It’s simple. Use Google Analytics Goals to set up goal in analytics for every web form. Goal measures how well your website is achieving your target objectives. When a visitor visits your site or user of your app performs an action defined as a goal, Analytics records that as a conversion, which contributes to the success of your business. Analytics records all the data and generates special purpose reports based on information recorded through which you can analyze performance of your business to stay relevant and profitable.

  • E-commerce Tracking

Ecommerce tracking helps you to obtain total number of transactions that took place within your website and revenue generated by your website. All the transaction processes – from user clicks on the purchase button till user successfully does payment, information is sent to the web server redirecting user to thank you page with the receipt of the purchase. This ecommerce data is than stored to Google analytics.

Once all the transaction data has been recorded in Google analytics, it will generate a very detailed report about every single transaction. With this, you can gain valuable insight about ROI, your customers and transactions.

Google Analytics

google analytics

Google analytics – an analytical tool provides necessary insights about your website. Its main purpose is to generate reports and statistics based on various parameters such as: 

  • How many people visited your website each day
  • What country are they from.
  • How many pages they visited per session.
  • How many visitors bounced off your website (without performing any action)
  • How long their visits last, and what type of devices they’re using to view your content.
  • Which page was the most popular

Google analytics tool is essential to understand the effectiveness of your online marketing campaigns, build appropriate customer base and create quality content.

Conclusion

As we know, Ecommerce is a very competitive market, and to generate on-demand reports is essential to cope up with dynamic situations. Hence we bring to the table, easy-to-implement solutions, which are likely to benefit you in your e-commerce sales generation.

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Using Content Marketing, Social Media and SEO Together to Improve Organic Marketing http://www.techwebspace.com/using-content-marketing-social-media-seo-together-improve-organic-marketing/ http://www.techwebspace.com/using-content-marketing-social-media-seo-together-improve-organic-marketing/#respond Sat, 20 Jan 2018 05:00:47 +0000 http://www.techwebspace.com/?p=5132 If you don’t know why your social media marketing isn’t performing as well as you would like it to, it may be because you’re not using your social media, SEO and other parts of content marketing like email and PPC together. Here...

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If you don’t know why your social media marketing isn’t performing as well as you would like it to, it may be because you’re not using your social media, SEO and other parts of content marketing like email and PPC together. Here are six actionable steps you can take to boost the productivity of your campaigns. 

Using SEO, PPC and email to build custom audiences 

If you aren’t using your existing digital marketing efforts to boost your social media marketing – then you’re missing out on a great way to boost your social efforts.

In most social media platforms, you can import information from email lists to build a custom audience. These are really valuable, as these lists are often generated from people who have already become your customers. If they have become your customers once, they are more likely to become your customers again (depending on your business type).

Rather than reaching them on email, you can reach them on social media. You can also place a piece of HTML code on your website pages called a Pixel to track people who visit your website, whether its from organic SEO traffic, or from a Pay Per Click source. These are still people who have shown interest in your business, who you can reach again on social media.

When you have built these custom audiences, you can use them to build lookalike audiences. Social media platforms like Facebook and Twitter provide free tools which can analyse the makeup of these custom audiences and find new people who share the same characteristics. They can they make brand new audiences who are very similar to people who have already become your customers.

This means you can reach new audiences who are already predisposed to like what your business has to offer. Rather than starting from scratch and relying on educated guesswork, you can base your social media marketing on the the type of people who have already been shown to convert. 

Segmentation 

Segmentation means that you can send different messages to different sections of your audience. Using the information from an email list, for example – you can create a message that is more likely to speak to people who are likely to be returning customers.

From the SEO and PPC Pixel list, you can send a different message to people who are aware of your business but haven’t already converted. For the lookalike audience, you can create another message designed to appeal to people who will probably like your business but may not have heard of you yet.

Within that, you can do even more segmentation. If your audience is fairly evenly split between male and female customers, then you can write one set of messages that will appeal more to a female audience and their concerns and another series of messages that will more appeal to male concerns.

Any demographic split that is important to your business can be addressed with their own targeted message. It could be based on location, age, income level – even interests. It means that your message is more likely to speak to them directly – and will make them more likely to convert. 

Re-targeting 

With traditional media, there is no way to track what interaction people have had with your business. The same isn’t true for social media. Using internal metrics and the pixel, you can see how much interaction they have had with you message.

If you put up a video advert, them you can retarget people with different messages based on their level on interaction – down to how much of the video they have watched within a percentile range. This way you can try and interest people again, or just focus on those who watched more and are likely to convert.

If your advert was focused on link clicks, you can send a different message out to people who clicked through to your website and those who didn’t. You can even exclude people from retargeting, so you can make sure that you will not be sending people a message that doesn’t match how far along the customer journey they are.

Rather than losing customers at each step of the way through a sales funnel, retargeting allows you to put people back into that funnel, People who are retargeted have already had more interactions with your company, and are more likely to convert. 

Split Testing and Dynamic Ads 

Rather than having to undertake market research to see which messages will best appeal to your audience, you can split test while still marketing. Just as you can segment your audience based on demographic, you can also split your audience and put two different messages out to them.

You could put out different copy, different images – or even test the effectiveness of a video ad vs. a canvas ad, for example. You can then see which is more effective, and then when you scale your campaign, you can be sure that you have the best performing ad out in front of the most people.

On Facebook, Dynamic Ads have been introduced. You can submit multiple pieces of copy and images, and see which combination works best for your audience. One of the real benefits about taking this approach is that the social proof from all the different combinations is brought together for the winning post.

It means that you can always test to make sure that your advert is refined and providing the best return on investment. 

Front loading / Platform Selection

When people use a social media platform like Facebook, they don’t always think about the various places it can be seen. If you don’t deselect certain options, then a Facebook ad will appear on mobile and desktop Facebook Feeds.

It will also appear in the sidebar, Outside of Facebook, it can appear as banner ads within other websites, as well as in smaller adverts. It will also appear in Instagram, and on adverts and interstitials within mobile apps that allow adverts.

This can be great – but an advert that works well on desktop may not work well on mobile – and could not work at all on an in-app ad.

The first thing to be done is to find which platforms are providing the best results, and to advertise only on those platforms. Although the vanity metric of being seen on a number of websites and devices may show a huge reach, you will still be charged per thousand people seeing the advert – and they may not react to it at all.

It’s not recommended to post the same message on multiple platforms. Instagram, for example, uses hashtags (and in a different way than Twitter does). If you can tailor your message for the platform, you will get better results.

If you are posting on multiple platforms then you at least need to make sure that you front load your content. 90 characters is around the maximum for an in-app ad (amongst others) so you need to make sure your whole message is included within your first sentence.

By selecting your platforms and front loading – you have a better chance that people will actually read and act on your message – improving your return on investment.

Relevance

This is another hint for Facebook, but it is by far the most popular social network – with six times the number of active monthly users that Twitter has. Facebook gives each ad a relevancy score based on how relevant it thinks the ad is to the people it puts it in front of.

If your advert is more likely to appeal to the audience, Facebook will charge you less to display it to them – and will also prioritise your advert against less relevant ones in the bidding process. Having a high relevance score is something that will reduce cost, and improve overall ROI.

The algorithm used to determine the relevancy score is complicated, but it does map your advert against people’s interests. Something it also does is to scan through any links that the post might have, to make sure that the message is consistent when a customer is taken through to a landing page.

By using language from that landing page that crosses over with the interests your audiences are targeting, then you can increase your relevancy score – boosting the productivity of your post. Again, this is something you can split test.

Is your social media productive?

There are many ways you can boost the productivity of your social media marketing – from having quality copy to a striking image or video that will get people’s attention. The tips above are things that you can look at that don’t involve creativity – they just involve a lot of time spent analysing data and acting on your findings.

If you look at what you are doing with your social media campaigns in the six areas above, there will hopefully be something that you can do to boost how productive campaigns are being for you.

If you are already doing everything on the list above – well done. Now is your chance to experiment, and split test. It could be that your process has become too complicated to keep track of, with too much segmentation and split testing – meaning that your sample size is too small to deliver actionable results.

If that is the case, look at the things that are working in your campaign, and then build your revised structure around them. Overall, use your common sense, put in the hard work – and you will see results.

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4 Suggestions To Help Develop Better Apps http://www.techwebspace.com/4-suggestions-help-develop-better-apps/ http://www.techwebspace.com/4-suggestions-help-develop-better-apps/#respond Sat, 20 Jan 2018 03:29:44 +0000 http://www.techwebspace.com/?p=5049 Calling all those apps out there with a mobile app. Here are some useful tips to help you grow your app. This ensures that you can create a viable mobile app business. It will also ensure that your app experience is protected....

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Calling all those apps out there with a mobile app. Here are some useful tips to help you grow your app. This ensures that you can create a viable mobile app business. It will also ensure that your app experience is protected.

Think about your monetization strategy from the very beginning

Every app has to make money. But app developers should consider every monetization option from the inception of their mobile app. Many apps think revenue first. This can be a mistake. Less focus is placed on the usability of an app after monetization. Think about user experience. If you have taken the time to create beautiful UX and improved user experience – don’t ruin it with intrusive ads.

There are many different strategies to monetize.  Many of these don’t affect the user experience. The important thing is that apps are constantly challenging their monetization strategy and asking partners for more. Always stay on top of app monetization trends. Income is important but without users, you won’t generate revenue.

Use push notifications to create a better app experience

An effective push notification strategy is important to the success of any app. Communicating with your users is effective. It helps to drive engagement and retention. These two factors are essential if you want to create an engaged audience. And one that loves using your app.

To do this you must ask some important questions about your push notification strategy. Why, when and how should you send these? Studies have shown that the effect of push notifications on app user engagement and retention is improved in apps that adopt a successful strategy.

Try to understand your users. Keep up to date on where other apps are with push notifications. There are countless guides to push notifications and engagement. Read them and see the benefits of push notifications and how they work.

An effective push notification strategy can help you to monetize.  This highlights the reasons that you need to get it completely right.

Improve app growth by using data and analytics

By the end of the decade, there will be over 5 million apps in the world. Now that’s a lot of competition for developers. How can apps maintain growth? How can they ensure that engagement, retention and monetization levels improve over time?

The answer is data. Understand how your app is used. Understand where it is used and the main issues that your users are having are key to growth. What do we mean by app data? Here are a few examples:

How users use your app. How users use your app is important. This could help you to identify potential problems with your app’s features or interface. There are many tools to do this. They provide insights on everything from app usage (number of screens per session for example) to heatmaps on individual app pages.

Where users use your app. Using location data from your app users you gain valuable insights around user onboarding in the real world. Insights into app marketing can be enriched with location data, helping you to better understand your new users and why they have downloaded your app.

Stay on top of app marketing

Improving discoverability is crucial for app success. Without new users, your audience size will slowly decrease. User churn is inevitable. That’s why you need to be able to generate a constant stream of new users in order to grow. A few things to remain focused on are:

ASO – App store optimization is important. This is because how you rank int he app store will dramatically improve the number of new users you gain from organic sources. That means the number of users that you acquire without a paid budget.

With many social advertising platforms allowing direct links to download and pricing structures to match, developers have the chance to easily acquire new users. If you have a growth budget then the opportunity to reach new users is there. Make sure you optimize campaigns and ensure that you have a great user onboarding process in place in order to maximize success.

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5 Android Apps That Offer Adequate Monitoring Of Mobile Data http://www.techwebspace.com/5-android-apps-offer-adequate-monitoring-mobile-data/ http://www.techwebspace.com/5-android-apps-offer-adequate-monitoring-mobile-data/#respond Fri, 19 Jan 2018 12:18:46 +0000 http://www.techwebspace.com/?p=5101 Why is managing mobile data important.? The core of any phone plan these days is the data that comes with it. Increasingly, and certainly, for any SIM Only plan you spend $10 or more on each month, calls and SMS to domestic numbers...

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Why is managing mobile data important.?

The core of any phone plan these days is the data that comes with it. Increasingly, and certainly, for any SIM Only plan you spend $10 or more on each month, calls and SMS to domestic numbers will be cheaper. As such, data is what costs the money and the lower you can keep your data usage, the cheaper your phone plan will be.

Competition is creating a fairer treatment of data (not a moment too soon.) Plans now come with data rollover which lets you keep unused data to use the following month, data vault which lets you keep any data you buy forever and some phone companies will even pass on the savings when they cut the price of their plans. Until your phone company offers one of these fairer features, here are the ways you can eek out the data you do have.

The Self Service App from your phone company

Every phone company provides a Self Service app. They are always free of charge and they help both sides of the equation. For phone companies, Self Service Apps means you contact their call center less often. That’s a great way to keep their costs down. For you, these apps provide the fundamentals of the information you need to be able to manage your data better.

Within the app, for the small proportion of people prepared to actually read what they see, is the date your plan renews, the amount of data that’s included and usually a graphical demonstration of how much you’ve used so far. When you know these basic facts you can start to be a bit smarter about how you use your allowance.

The Core Capabilities of Your On Device Settings

Whichever phone you have it has a Settings facility. Use of this facility should also be something you’re familiar with if you want to keep data costs down.

Both Android and iPhone devices allow a data limit to be set by the user. If your plan has 6 GB for example, you can set a reminder alert to notify you when you use 80% of it and a hard stop at 6GB so you can’t get charged more than you agreed, without consciously agreeing that will happen.

It’s important to remember the ways you’ve set this up. This sort of setting limit can cause problems. If you set a hard data limit, for example, many weeks later, you could have trouble getting to the internet (because the limit has been reached) and might conclude that your phone had a problem

My Mobile Data

My Mobile Data is the classic app used by hundreds of thousands of users to manage their data. My Mobile Data tracks usage by the app so you can cut down on the types of usage which are ‘costing you’ the most. It also allows daily limits to be set and will notify you if you use more than your pro data rate in a single day so you can cut back and make it to the end of the month.

 

Datally – the next generation of mobile data management apps from Google

Finally, Datally is the next generation of mobile data management app. Released by Google in the news that was largely missed, despite it’s Christmas 2017 announcement, Datally provides a whole new set of usage management features. When you’re downloading a large file, for example, Datally will notify you that there is a free wifi hotspot nearby and ask you if you’d prefer to download it there.

Summing up the results of this app research

Get used to checking these apps as regularly as you check the weather, and you will find that the expensive mobile data you use is reduced substantially, quickly. Datally, for example, alone, says it can save you 30% of your usage. Simple awareness of how much you have, when it renews and how much you’re using each day will encourage you to offload larger tasks to WiFi – which is where the bulk of the savings are to be found.

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5 Spectacular Traffic Sources that’ll Help You to Promote Social Media http://www.techwebspace.com/5-spectacular-traffic-sources-thatll-help-promote-social-media/ http://www.techwebspace.com/5-spectacular-traffic-sources-thatll-help-promote-social-media/#comments Fri, 19 Jan 2018 09:46:58 +0000 http://www.techwebspace.com/?p=5063 You might be wondering how to promote social media, since social media itself is a great network to promote your brand. In this article, five parent spectacular traffic sources have been enlisted with their sub-categories. These sources are an excellent way to...

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You might be wondering how to promote social media, since social media itself is a great network to promote your brand. In this article, five parent spectacular traffic sources have been enlisted with their sub-categories. These sources are an excellent way to promote your social media presence, and ultimately, spread awareness about your brand.

Promote your Social Media Presence with the help of these Spectacular Traffic Sources

1. Social media platforms

The easiest way to promote your social media presence and social media efforts is to boost your following on popular platforms. There are end numbers of social media networks, and most of the marketers prefer to have their profiles on all. But, practically, having a profile everywhere doesn’t help to achieve your goal of marketing. Rather, have an active presence on the network that is popular among your target audience.

Based on the statistics, the most powerful social media marketing networks are Facebook, YouTube, Twitter, Instagram, and LinkedIn among others.

All social media marketers very well know how to utilize these platforms, how to maximize engagement and how to provide value to followers. However, if you know some interesting and recent stats, you might be able to optimize your efforts on respective platforms.Social Media platforms

YouTube – Searches of “how to” videos on YouTube are growing 70% year-over-year. And, among Millennials, on YouTube accounts for more than 65% of the premium online video watched across all devices. Be active on YouTube and see how magically your social media would get promoted.

Twitter – As of August 2017, the percentage of Twitter users on mobile is 80%. And, 54% of Twitter users earn more than $50,000 a year at least. Its 140 character limit makes it unique and rapid medium of communication.

Instagram – Instagram works best when you share outstanding images and visual assets. 70.7% of US Businesses are using Instagram in 2017. Instagram posts with location get nearly 80% more engagement.

LinkedIn – LinkedIn, one of the challenging social media marketing platforms, also has its own beauty. Believe or not, 80% of the B2B leads come from LinkedIn. And, 44% of LinkedIn users earn more than $75,000 in a year.

Facebook – According to Forbes, Facebook post at 7 PM will result in more clicks on average than posting at 8 PM. Also, the highest traffic occurs in the midweek between 1 PM and 3 PM.

2. Forums

To promote your social media, you need to build an online community. And, expanding the base of your community is very difficult if you cannot let people know about your online presence. Well, this can be easily done by participating in online forums and group discussions of your niche. Participate in Facebook groups and LinkedIn groups and provide value to the ongoing discussions.social media forums

Your presence on forums (like Quora, Yahoo answers, Inbound.org) also indirectly boosts your SEO. This is because search engines are finding where the real knowledge is shared and exchanged and it is sparkling to the top of their results.

Quora: the name Quora is assumed to be originated from the phrase “Question or Answer” starts with ‘Q’ (question) and ends with ‘A’ (answer). Quora serves the purpose of connecting people, their emotions, and their thoughts. Quora is not the exact form of a forum. But it can be called a replica of a forum. Here also you can ask questions and share your knowledge on others’ questions.

Yahoo Answers: Yahoo answers also help users discover and discuss interesting questions; here also, you can learn new facts and find interesting questions, everyday! Interestingly, consistently Yahoo Answers is overlooked at a reliable source of targeted traffic.

When it comes to driving website traffic, internet marketers are always on the lookout for creative ways to attract attention to their website. Yahoo answers might be your answer if you’re looking to add a new traffic generation tactic to your strategy.

Inbound: HubSpot owns Inbound.org. It is an online hub where good marketers come to get better. Anyone here can login and share their marketing ideas. You can even wither post or find a job on this platform. Anyone who is passionate to connect, interact, comment, & learn will find this community as a right place.  Nearly 2.5 lakhs marketers have joined this community till date.

Promotes social media on inbound.org

If you yet not have explored inbound.org as a source of traffic that promotes your social media presence, NOW is the time to start with it. Share your own blog, share others’ blogs, participate in their discussions and grow your online presence.

3. Magazine sites

Magazine sites usually have a very high number of subscribers, and they do experience tons of website traffic. Promoting yourself on news sites will boost your social media presence too. You can start with commenting on their articles/news they publish. Alternatively, you can propose them to do a guest blogging there.

Two of the most popular magazine sites are enlisted here:

Forbes: Forbes is a leading source for reliable news and updated analysis on Business. Read the breaking Business coverage and top headlines on Forbes.com. The philosophy of Forbes is to “follow the success”.  It is the 76th most-visited website in the U.S.

Everyone from startup entrepreneurs to seasoned CEOs prefer to surf Forbes for business-related advices.  Apart from business, it has a good articles, podcasts, videos, and advises on leadership, lifestyle, technology, investment, entrepreneurship, and others.

social media magazine site forbes

Business Insider: Once can get the latest news through Business Insider on tech, finance, politics, strategy, life, and entertainment. People of all genres visit this, and it is one of the most popular news sites. Business Insider also runs compelling profiles. It can be turned out as an opportunity for you if you tell your personal story to tell fascinatingly.

social media magazine site business insider

4. News Sites

Similar to magazine sites, news sites are also a rich traffic source of promoting your social media presence. Here, we present the most popular and high traffic news sites.

HuffingtonPost: The estimated unique monthly visitors on Huffington Post are around 110,000,000. The number itself is sufficient to tell its popularity. One can read here the latest headlines, news stories, and opinion from politics, entertainment, lifestyle, blogs, and more. Huffington takes care of all sort of interests. So, your active presence on HuffingtonPost will undeniably promote your social media.

social media news site huffington postSiteProNews: SiteProNews.com is a newsletter cum resource site for Webmasters. It is updated on a daily basis. SiteProNews team is dedicated to meet the needs of beginner and professional webmasters. It aims to meet needs by providing the best collection of software tools, general resources, and articles from influencers and industry experts available on the Web today. Do not miss out on this if you want to fuel your social media presence.

5. High Traffic Websites

Last but not the least – visiting high traffic websites and posting your content/comments thereon will drastically pump up your social media presence. Among many, here we present the topmost TWO high traffic sites:

Reddit: Reddit is an American social news aggregation, web content rating, and discussion website. The registered members of Reddit can submit content such as text posts or direct links. When it comes to universal traffic patterns, there is no reason to believe that Reddit is any different from the rest of the internet. There are approx 250 million Reddit users. One can get the latest and fresh content here.

Reddit is based in the US and primarily driven by US traffic, so the best time to get new content mainly depends on US time zones. Quite a good variety of topics are available on Reddit comprising science, news, science, movies, gaming, books, music, food, fitness, image-sharing, and much more.

high social media traffic site redditStumble Upon:

Stumble upon helps bloggers to generate massive blog traffic. According to 2017 statistics, Stumble Upon is used by 0.4% of all websites. It is one of the best social networking channels to generate traffic and promote social media with least investment.

Furthermore, it provides organic traffic that can help in building the PageRank. Your content marketing strategy on Stumble Upon can amazingly drive referral traffic too. Start following other content contributors and let them follow you.

high social media traffic site stumble upon

At last!!!

Following these tactics and having an active presence on these 5 spectacular traffic sources will surely promote your social media. If you haven’t tried any of these yet, start now. As a digital marketer, you deserve to get noticed in a noisy social media world. We wish you all the best. Do drop in your words in the comment section if you want to add anything!

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Why SMS and Marketing Automation Go Hand-in-Hand http://www.techwebspace.com/sms-marketing-automation-go-hand-hand/ http://www.techwebspace.com/sms-marketing-automation-go-hand-hand/#respond Fri, 19 Jan 2018 05:57:17 +0000 http://www.techwebspace.com/?p=4947 As the global market becomes increasingly competitive with consumer choice at an all-time high, it’s critical for businesses to remain agile and ensure their product or service is at the forefront of their audiences mind. The time and resources required to achieve...

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As the global market becomes increasingly competitive with consumer choice at an all-time high, it’s critical for businesses to remain agile and ensure their product or service is at the forefront of their audiences mind. The time and resources required to achieve this, however, can leave some businesses and marketers caught between a rock and a hard place. That’s where marketing automation comes in. 

In recent years, marketing automation has grown exponentially into a $1.65 billion industry with major business all around the world (including American Express, Intel, LinkedIn) utilising it to enhance their marketing efforts.   

The technology enables businesses to effectively engage customers while simultaneously saving them precious time and resources. With over 5000 marketing automation platforms, marketers have a range of options to choose from to access every service they could need. Client relationship management, web analytics, mobile marketing and social media marketing can all be combined in one platform, providing marketers with a simpler way to reach, analyse and connect with their consumers, all in the one place.

The power of automation in marketing

Marketing automation platforms and products are becoming increasingly prevalent in small and medium businesses, largely because of the lower price points and barriers to entry in the market space. This has led to a wider range of businesses having the finances to leverage the technology to great advantage.

When you think about the incredible benefits that the technology can bring, it’s no surprise that the vast majority of today’s successful businesses are using marketing automation systems to great effect. Over two-thirds of marketing leaders have already embraced an automation platform as part of their marketing strategy, according to a 2017 Salesforce report.

The seamless integration capabilities of the technology allows businesses to streamline their communication channels through automation, enhancing marketing efficiency and promoting great lead-generation and nurturing.

Adding SMS to the automation mix

Email marketing stands the test of time as one of the most effective platforms to deliver marketing content to consumers, with new technologies emerging that allow marketers to send behaviour-based, targeted content to its relevant audiences. While email certainly has its place as a useful communication tool, its low open rates can present an issue for marketers when it comes to reporting on the effectiveness of delivered content.

Only 20-25% of emails are opened, whereas SMS messaging boasts an unparalleled 98% open rate. In addition, over 90% of these text messages are read within the first three minutes of being delivered.

This is where the combination of SMS and email marketing can prove to be the perfect solution for marketers looking to increase their brand awareness, improve conversion rates and grow their business. Add the power of marketing automation to the mix and deliver a full-funnel customer experience in a matter of minutes. Marketing is all about integrating your platforms and tools to optimize your marketing collateral.

Each platform in isolation can only achieve so much. Combining them gives you the potential to transform your marketing campaigns from mediocre to exceptional. With many options available in the automation market space, it can be difficult to determine which ones will easily integrate with other service providers.

In some cases where the integration technologies do not already exist, marketers are able to utilise the power of Email-to-SMS technology, allowing them to convert a standard email to an SMS text message. This service enables businesses to effortlessly combine their existing systems and databases with an SMS providers platform.

The next step for a marketer is easy; simply customise your client email and let the SMS API take care of the rest. The API will convert your emails into SMS and push the message out to your intended recipients, helping you complete what could be a monumental task in just minutes.

As mentioned above, emails still do certainly hold their place as an effective communication tool and not all content is suited to the short form typical of an SMS. That’s where it is perfect to combine the two channels to boost the open rate of your email and ensure your message is delivered, whatever form it may be in.

Marketers can send out SMS notifications alongside their email campaigns to remind their customer to check their email, a tactic which will typically increase the open and engagement rate of the email. This helps to improve brand awareness and increase conversion rates by staying at the forefront of customers minds across multiple communication platforms.

Final thoughts 

Combining marketing automation with SMS is critical for any business looking to streamline their communication strategy. Saving both time and precious resources, automation platforms can converge your marketing tools and provide insights to give you a greater understanding of your customer. When partnered with SMS, communication becomes a quick and effective process for both you and your customers, helping you create and revive inactive leads, improve your customer experience and increase ROI.

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