Being a home based marketer is an exciting but confusing endeavor.
How do you effectively marketing your online business? Where do you market your business?
Doubts may flood your mind from day #1 of your online career.
Develop a marketing plan based on proven fundamentals to address your fears and to temper your excitement.
Working from a sound plan helps you position yourself to succeed down the road.
Cut years from your learning curve. Enjoy the online journey. Build a platform to inspire and educate new and struggling online entrepreneurs.
Follow these tips to become a successful home based marketer.
1: Identify Your Reason Why
Why are you marketing online?
Tie the reason to something fun and freeing.
Leap frog over obstacles.
Cut your online learning curve by months if not years.
Succeed without the years of struggling encountered by most home based marketers.
Most entrepreneurs hop online mainly to make money. Avoid this mistake.
If making money is your prime driver you instantly lose motivation when weeks or months pass and you have not made a cent.
Follow your passion, marketing-wise. Make the word the reward. Money and traffic and social shares and online business growth should feel like a bonus, or extra, or icing on the cake.
This is the ideal attitude to adopt for any new or struggling online marketer.
Invest virtually all of your energy in learning, practicing, creating and connecting to build the foundation for a successful marketing campaign.
2: Market to One Person
See one ideal person in mind for your marketing campaign.
If you teach people how to blog visualize common blogger problems. Market to the needs of this individual by teaching readers how to drive blog traffic, how to get blog comments and how to increase blogging profits.
Resist any temptation to stray from your niche. Be laser focused in your approach.
Solve specific problem suffered by your one ideal reader.
Grow your marketing campaign on granite hard ground by speaking to one individual because where your attention and energy goes, grows.
Be a specialist, not a generalist.
3: Build Your Marketing Campaign on Free Content (Largely)
Build your marketing campaign on free content most of the time.
Using free marketing methods like video marketing and social media marketing forces you to become an expert in your niche.
Learn your niche inside out. Teach your potential customers how to prosper in your niche.
Over time, you will gain expert status through the simple act of teaching people through your free marketing methods.
Note; buy your domain and hosting to run a self-hosted WordPress blog. This form of paid marketing costs little compared to the immense benefits you receive by publishing content-rich posts on this platform persistently.
Show off what you know to serve your audience. Solve their problems. Be of service.
Market effectively and efficiently by learning free marketing methods in the trenches.
See the ease with which you can market your online business through the act of absorbing knowledge like a sponge and sharing the knowledge freely.
4: Be Transparent
Be super transparent to gain the trust of your ideal customer.
Build a large, loyal online following by sharing your wins and losses.
Be a genuine home based marketer. Share the rest of the story to allow readers to build an authentic bond with you.
Most marketers feel scared to share their losses, failures and struggles because they fear looking like a fraud.
Don’t worry; the direct opposite is true.
People love seeing your human, vulnerable and failing side, as well as your victories. If you struggle or fail that makes you human just like them.
Take advantage of this connecting factor.
Share how you have succeeded online. Share your losses too. Be human. Be transparent. Be more approachable to your audience.
If you have zero experience online share your journey but follow top marketers in your niche to learn proven practical tips so you can turn around and teach these fundamentals to your audience.
5: Build Bonds with Successful Marketers in Your Niche
Follow this tip.
Uncover the great home based marketing game changer.
Don’t be a lone marketing wolf. Tap into the power of networking.
Befriend top entrepreneurs in your marketing niche. Comment on their blogs. Promote them on social media. Promote these big dawgs on your blog.
Generously helping top entrepreneurs from your niche builds friendships with these influencers.
Influential marketers expand your reach quickly by promoting you, endorsing you and by engaging in joint ventures with you.
Befriend successful, established entrepreneurs by giving freely of yourself. Be a friend to become a friend.
Quickly learn that successful friends genuinely help you in return, amplifying your online success.
Your Turn
What tips can you add to this list?
How did you become a successful home based marketer?
Or are you still struggling with your online marketing campaign?
